Openpay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Openpay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Openpay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Openpay
App Name : Openpay
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Openpay
Publisher : Facebook,Instagram,TohoKabe - Touhou HD Wallpaper,OX bomber,Korean Food Recipes - 10k Recipes,Path
Total creative ads during the time period : 2,525
Duration : 1,097
Popularity : 618,233
Check ASO Keywords of Openpay
2. Openpay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Openpay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Openpay in the recent period. As of 2021-03-15, among the Openpay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.34%, Playable Ads category's proportion is 0.0%, Image category's proportion is 82.21%, Carousel category's proportion is 2.45%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Openpay's the proportion of networks impressions are placed like this:
Audience Network's proportion is 27.31%,
Messenger's proportion is 26.9%,
Instagram's proportion is 22.9%,
Facebook's proportion is 22.89%,
's proportion is .
In the date of 2021-03-15, Openpay‘s network with the most ads is Facebook and its proportion is 27.61%.
3. Top 3 Ad Creative Analysis of Openpay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Openpay. We can see some advertising trends.
Top 1 Ad Creative of Openpay
Ad Details ：
Headline ：1:18 DJR Team Penske #17 Ford FGX Falcon Supercar 2016 Bathurst 1000
Text ：Shop now for your favourite Model Cars and Limited Edition Artwork.
Top 2 Ad Creative of Openpay
Ad Details ：
Headline ：1:18 DJR Team Penske #17 Ford FGX Falcon Supercar 2016 Bathurst 1000
Text ：Shop now for your favourite Model Cars and Limited Edition Artwork.
Top 3 Ad Creative of Openpay
Ad Details ：
Headline ：⭐⭐⭐⭐⭐BUY ONE GET ONE FREE + Gift
Text ：⭐⭐⭐⭐⭐
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"A truly lovely, massively effective product."
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"Would definitely recommend to others, especially those who have quite dry skin. Amazing results."
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"I am impressed ! It smells much better than the other fake tans i have tried... My friends have commented on it , and asked what i am using , as they want some too"
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"I was very impressed with the colour lovely and natural."
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Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,083 | 1,069 | 442 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 896 x 960 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,New Zealand | Australia,United Kingdom,United States,Canada | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Openpay in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Openpay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Openpay, you can click the app name below to view related reports, or you can find more info in ASOTools.