Lazada - Online Shopping App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lazada - Online Shopping App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lazada - Online Shopping App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lazada - Online Shopping App
App Name : Lazada - Online Shopping App
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : Lazada Mobile
Publisher : Treehouse Table,Tandem Language Exchange: Speak & learn languages,Korean Food Recipes - 10k Recipes,Photo Editor & Pic Collage - Sweet Selfie Camera,USA Weather forecast,SHAREit - Transfer & Share,TalkU Free Calls +Free Texting +International Call,Talkray - Free Calls Texts,Vegan Recipes - Free Vegan Food Cookbook,True Mobile Caller ID Locator & Call Blocker
Total creative ads during the time period : 10,000
Duration : 2,356
Popularity : 55,868,053
Check ASO Keywords of Lazada - Online Shopping App
2. Lazada - Online Shopping App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lazada - Online Shopping App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lazada - Online Shopping App in the recent period. As of 2021-03-15, among the Lazada - Online Shopping App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.63%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.14%, Carousel category's proportion is 4.24%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lazada - Online Shopping App's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.91%,
Instagram's proportion is 24.44%,
Messenger's proportion is 24.35%,
Audience Network's proportion is 21.29%,
's proportion is .
In the date of 2021-03-15, Lazada - Online Shopping App‘s network with the most ads is Facebook and its proportion is 28.81%.
3. Top 3 Ad Creative Analysis of Lazada - Online Shopping App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lazada - Online Shopping App. We can see some advertising trends.
Top 1 Ad Creative of Lazada - Online Shopping App
Ad Details ：
Headline ：Lazada
Text ：Yang merasa bahwa kalian adalah manusia super teliti mari merapat yuk! Mimin punya soal buat kalian nih, coba kalian amati baik-baik ya. Di antara ketiga motor ini yang mana sih yang salah? Hayoo pasti kalian bingung deh, soalnya mimin juga bingung hehehe. Yuk tulis jawaban kalian di kolom komentar sebanyak-banyaknya dan jangan lupa klik tombol ya #LazadaID #YakinDariHati
Top 2 Ad Creative of Lazada - Online Shopping App
Ad Details ：
Headline ：Lazada
Text ：Yang merasa bahwa kalian adalah manusia super teliti mari merapat yuk! Mimin punya soal buat kalian nih, coba kalian amati baik-baik ya. Di antara ketiga motor ini yang mana sih yang salah? Hayoo pasti kalian bingung deh, soalnya mimin juga bingung hehehe. Yuk tulis jawaban kalian di kolom komentar sebanyak-banyaknya dan jangan lupa klik tombol ya #LazadaID #YakinDariHati
Top 3 Ad Creative of Lazada - Online Shopping App
Ad Details ：
Headline ：Lazada
Text ：GIVEAWAY ALERT Siapa yang mau punya HP terbaru dari Xiaomi, Redmi 9A? Kesempatanmu nih buat ikutan Giveaway hari ini. Kamu cuma perlu nebak, berapa harga Flash Sale Redmi 9A di Lazada! Yuk buruan like postingan ini dan tulis jawabanmu sebanyak-banyaknya di bawah! Pastikan mimin bisa lihat jawabanmu ya hihi. Buat kamu yang mau langsung beli, buruan follow dan kunjungi Official Store Xiaomi di Lazada sekarang, mumpung lagi Flash Sale. Buruan ikut rebutan! Cara Ikutan: 1. Like post ini dan follow page Facebook Lazada Indonesia. 2. Tulis jawaban yang benar di kolom komentar 3. Tag 3 orang teman kamu untuk ikutan juga. 4. Jangan lupa pakai hashtag #SemuaAdaDiRumah. 5. Lazada akan memilih 1 orang yang menjawab pertanyaan dengan benar sebagai pemenang dan dengan alasan menarik sebagai pemenang dan pemenang akan mendapatkan 1 Unit Redmi 9A. 6. Periode kuis: 17 - 24 Agustus 2020. 7. Pemenang akan diumumkan di Instagram stories Lazada Indonesia (@lazada_id) dan dihubungi oleh Lazada melalui direct message di Facebook pada tanggal 25 Juli 2020. 8. Jika pemenang tidak menjawab melalui Direct Message ke akun Facebook Lazada Indonesia dalam waktu 7 hari sejak pemenang diumumkan oleh Lazada, pemenang akan didiskualifikasi dan Lazada berhak untuk menunjuk pemenang lain atas dis-kresi tunggalnya sendiri. 9. Keputusan Lazada (termasuk juri) adalah mutlak dan tidak dapat diganggu gugat. #LazadaID #SemuaAdadiRumah
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 720 x 720 | 960 x 960 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Lazada - Online Shopping App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Lazada - Online Shopping App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lazada - Online Shopping App, you can click the app name below to view related reports, or you can find more info in ASOTools.