AutoTrader Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AutoTrader's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AutoTrader.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AutoTrader
App Name : AutoTrader
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : AutoTrader South Africa
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Fotor - Photo Editor&Collage,APUS Message Center—Intelligent management
Total creative ads during the time period : 110
Duration : 824
Popularity : 32,372
Check ASO Keywords of AutoTrader
2. AutoTrader’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AutoTrader in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AutoTrader in the recent period. As of 2021-03-01, among the AutoTrader‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-01, AutoTrader's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-01, AutoTrader‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of AutoTrader
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AutoTrader. We can see some advertising trends.
Top 1 Ad Creative of AutoTrader
Ad Details ：
Headline ：Search The Latest New & Used Car Deals.
Text ：👉 Over 68,000 Cars For Sale 👈
Sports Cars, City Cars, Bakkies, SUV's & More. We Have Something To Suit Everyone.
Top 2 Ad Creative of AutoTrader
Ad Details ：
Headline ：Save On Used Audi Cars
Text ：Search Amazing Deals Across Our Used Audi Cars! South Africa's Trusted Motoring Market Place. Search Today >
Top 3 Ad Creative of AutoTrader
Ad Details ：
Headline ：Latest AutoTrader Deals
Text ：Search The Latest Ford Deals From AutoTrader. Treat Yourself, You Deserve it...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 366 | 695 | 811 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1000 x 667 | 600 x 450 | 600 x 302 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | South Africa | United States,United Kingdom,Canada,Australia | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for AutoTrader in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free AutoTrader's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AutoTrader, you can click the app name below to view related reports, or you can find more info in ASOTools.