SkyCiv Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SkyCiv's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SkyCiv.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SkyCiv
App Name : SkyCiv
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : SkyCiv
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Total creative ads during the time period : 73
Duration : 214
Popularity : 14,719
Check ASO Keywords of SkyCiv
2. SkyCiv’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SkyCiv in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SkyCiv in the recent period. As of 2021-03-15, among the SkyCiv‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SkyCiv's the proportion of networks impressions are placed like this:
Facebook's proportion is 85.03%,
Instagram's proportion is 14.97%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, SkyCiv‘s network with the most ads is Facebook and its proportion is 60.0%.
3. Top 3 Ad Creative Analysis of SkyCiv
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SkyCiv. We can see some advertising trends.
Top 1 Ad Creative of SkyCiv
Ad Details ：
Headline ：SkyCiv Cloud Structural Analysis Software – Wind Load Example (ASCE 7-10)
Text ：This week's technical article presents a fully worked example of ASCE 7-10 wind load calculations, by using the following S3D warehouse model. The article takes a close look at specific references in the code, and how these loads can be applied to structural models.
Top 2 Ad Creative of SkyCiv
Ad Details ：
Headline ：Work Smarter with the SkyCiv API
Text ：Re-design your workflow with the SkyCiv API. Start your 30-day free trial.
Top 3 Ad Creative of SkyCiv
Ad Details ：
Headline ：Structural Analysis and Design API
Text ：Speed up your design time with the SkyCiv API. Start your 30-day free trial.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 193 | 109 | 109 |
| Popularity | 990 | 849 | 848 |
| Dimensions | 600 x 318 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | Poland,Lithuania,Italy,Australia,Netherlands,Malta,Norway,United States,Slovenia,Ireland,Bulgaria,Albania,Spain,Canada,Russia,Isle Of Man,Moldavia,Kosovo,Iceland,Slovak | Poland,Lithuania,Italy,Australia,Netherlands,Malta,Norway,United States,Slovenia,Ireland,Bulgaria,Albania,Spain,Canada,Russia,Isle Of Man,Moldavia,Kosovo,Iceland,Slovak |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SkyCiv in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SkyCiv's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SkyCiv, you can click the app name below to view related reports, or you can find more info in ASOTools.