AWTour Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AWTour's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AWTour.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AWTour
App Name : AWTour
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Simone Farenza
Publisher : Little Airline Fun,MP3 Quran- Aboubakar Shatri,Hadis Nabi,أذكار وأدعية المسلم,公主美唇SPA,Tурецкий,Roller Coaster VR Theme Park,Wild Animal Hunting 3D,Capital Country Flags Trivia Quiz
Total creative ads during the time period : 79
Duration : 201
Popularity : 9,033
Check ASO Keywords of AWTour
2. AWTour’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AWTour in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AWTour in the recent period. As of 2020-09-16, among the AWTour‘s ad creative, the Html category's proportion is 100.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-16, AWTour's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-16, AWTour‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of AWTour
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AWTour. We can see some advertising trends.
Top 1 Ad Creative of AWTour
Ad Details ：
Headline ：Guided Tours in the southern part of Africa. Chose you Tour among dozens
Text ：We guide you through itineraries that we have personally experienced.. Africa is pure magic, excitement, starry skies, contradictions, smells, sounds and silence
Top 2 Ad Creative of AWTour
Ad Details ：
Headline ：Guided Tours in the southern part of Africa. Chose you Tour among dozens
Text ：We guide you through itineraries that we have personally experienced.. Africa is pure magic, excitement, starry skies, contradictions, smells, sounds and silence
Top 3 Ad Creative of AWTour
Ad Details ：
Headline ：Guided Tours in the southern part of Africa. Chose you Tour among dozens
Text ：We guide you through itineraries that we have personally experienced.. Africa is pure magic, excitement, starry skies, contradictions, smells, sounds and silence
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 111 | 111 |
| Popularity | 983 | 804 | 800 |
| Dimensions | 1202 x 800 | 1202 x 800 | 1202 x 800 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | United States,United Kingdom,Australia,Canada | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for AWTour in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free AWTour's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AWTour, you can click the app name below to view related reports, or you can find more info in ASOTools.