Axis Bank Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Axis Bank Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Axis Bank Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Axis Bank Mobile Banking
App Name : Axis Bank Mobile Banking
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Axis Bank Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 220
Duration : 1,187
Popularity : 15,717
Check ASO Keywords of Axis Bank Mobile Banking
2. Axis Bank Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Axis Bank Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Axis Bank Mobile Banking in the recent period. As of 2021-03-15, among the Axis Bank Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.67%, Carousel category's proportion is 13.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Axis Bank Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.71%,
Instagram's proportion is 23.61%,
Audience Network's proportion is 23.34%,
Messenger's proportion is 23.34%,
's proportion is .
In the date of 2021-03-15, Axis Bank Mobile Banking‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of Axis Bank Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Axis Bank Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of Axis Bank Mobile Banking
Ad Details ：
Headline ：Axis ASAP Digital Savings A/c
Text ：Open Axis ASAP Digital Savings A/c online with video KYC with an initial funding of just Rs. 15,000. -Open account in just 7 minutes -Enjoy up to 15% cashback on 20+ brands -Get an instant E-Debit card -Grab the best deals with Axis ASAP Digital Savings account T&C Apply
Top 2 Ad Creative of Axis Bank Mobile Banking
Ad Details ：
Headline ：Axis ASAP Digital Savings A/c
Text ：Open Axis ASAP Digital Savings A/c online with video KYC with an initial funding of just Rs. 15,000. -Open account in just 7 minutes -Enjoy up to 15% cashback on 20+ brands -Get an instant E-Debit card -Grab the best deals with Axis ASAP Digital Savings account T&C Apply
Top 3 Ad Creative of Axis Bank Mobile Banking
Ad Details ：
Headline ：Open Savings Account online
Text ：Open Digital Savings Account in 4 simple steps with Video KYC with an initial funding of just ₹15,000 • Avail 250+ banking service online • Flat 5% cashback on Amazon via Grab deals • Instant E-debit card with 1% cashback on online spends • Offers worth ₹60,000
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 22 | 36 |
| Popularity | 757 | 325 | 229 |
| Dimensions | 720 x 720 | 1200 x 1200 | 1080 x 1080 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Axis Bank Mobile Banking in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Axis Bank Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Axis Bank Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.