Backcountry - Outdoor Gear Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Backcountry - Outdoor Gear's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Backcountry - Outdoor Gear.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Backcountry - Outdoor Gear
App Name : Backcountry - Outdoor Gear
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Backcountry
Publisher : Instagram,Facebook,GulogGratis,Fotor - Photo Editor&Collage,OLX Classifieds,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 2,800
Duration : 1,021
Popularity : 293,527
Check ASO Keywords of Backcountry - Outdoor Gear
2. Backcountry - Outdoor Gear’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Backcountry - Outdoor Gear in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Backcountry - Outdoor Gear in the recent period. As of 2021-03-14, among the Backcountry - Outdoor Gear‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 15.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 84.62%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Backcountry - Outdoor Gear's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.81%,
Messenger's proportion is 26.09%,
Facebook's proportion is 22.56%,
Audience Network's proportion is 22.54%,
's proportion is .
In the date of 2021-03-14, Backcountry - Outdoor Gear‘s network with the most ads is Instagram and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of Backcountry - Outdoor Gear
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Backcountry - Outdoor Gear. We can see some advertising trends.
Top 1 Ad Creative of Backcountry - Outdoor Gear
Ad Details ：
Headline ：Backcountry
Text ：⭐⭐⭐⭐⭐ "Backcountry—can you make these in men's?" - Scot M., Backcountry 🐐 customer These pants have already sold out twice.🔥 Read the reviews to see why.⬇️
Top 2 Ad Creative of Backcountry - Outdoor Gear
Ad Details ：
Headline ：Backcountry™ On The Go Pant
Text ：FREE 2-DAY SHIPPING ON QUALIFIED ORDERS OVER $50
Top 3 Ad Creative of Backcountry - Outdoor Gear
Ad Details ：
Headline ：Backcountry™ On The Go Pant
Text ：FREE 2-DAY SHIPPING ON QUALIFIED ORDERS OVER $50
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 281 | 300 | 300 |
| Popularity | 966 | 941 | 941 |
| Dimensions | 640 x 640 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 3 | 3 |
| Countries | Australia,United Kingdom,United States,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Backcountry - Outdoor Gear in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Backcountry - Outdoor Gear's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Backcountry - Outdoor Gear, you can click the app name below to view related reports, or you can find more info in ASOTools.