The Great Courses Plus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Great Courses Plus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Great Courses Plus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Great Courses Plus
App Name : The Great Courses Plus
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : The Great Courses
Publisher : Cruciverba Infiniti Lite 2017,キョリ測 - 自由なルートをすばやく作成,Instagram,Corpse Cam Photo Editing Booth,相册伞-密码锁住隐私相片&视频的文件加密管家,Flying School bus simulator 3D free - school kids,警车转运子 : NYPD汽车运输游戏,Buraco Justificado Mano a Mano
Total creative ads during the time period : 5,455
Duration : 3,233
Popularity : 191,226
Check ASO Keywords of The Great Courses Plus
2. The Great Courses Plus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Great Courses Plus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Great Courses Plus in the recent period. As of 2021-03-15, among the The Great Courses Plus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.85%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Great Courses Plus's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.7%,
Instagram's proportion is 25.58%,
Facebook's proportion is 24.45%,
Audience Network's proportion is 24.27%,
's proportion is .
In the date of 2021-03-15, The Great Courses Plus‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Great Courses Plus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Great Courses Plus. We can see some advertising trends.
Top 1 Ad Creative of The Great Courses Plus
Ad Details ：
Headline ：An Accidental President. A Divided Nation.
Text ：🔸 Free MONTH Trial 🔸
Examine Congress’s attempt to impeach and convict Abraham Lincoln’s successor in Going to the Devil: The Impeachment of 1868, the first full-length documentary film from The Great Courses. Did President Andrew Johnson intentionally invoke impeachment? Why did Thaddeus Stevens take aim at the president in an election year?
Watch this film today on The Great Courses Plus with a FREE TRIAL!
Top 2 Ad Creative of The Great Courses Plus
Ad Details ：
Headline ：An Accidental President. A Divided Nation.
Text ：🔸 Free MONTH Trial 🔸
Examine Congress’s attempt to impeach and convict Abraham Lincoln’s successor in Going to the Devil: The Impeachment of 1868, the first full-length documentary film from The Great Courses. Did President Andrew Johnson intentionally invoke impeachment? Why did Thaddeus Stevens take aim at the president in an election year?
Watch this film today on The Great Courses Plus with a FREE TRIAL!
Top 3 Ad Creative of The Great Courses Plus
Ad Details ：
Headline ：The Great Courses Plus
Text ：Stream unlimited courses on topics from science, history, philosophy, photography,...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 260 | 260 | 288 |
| Popularity | 999 | 999 | 977 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,Australia,United States,United Kingdom | Canada,Australia,United States,United Kingdom | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Great Courses Plus in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free The Great Courses Plus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Great Courses Plus, you can click the app name below to view related reports, or you can find more info in ASOTools.