Banco Santander Brasil Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Banco Santander Brasil's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Banco Santander Brasil.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Banco Santander Brasil
App Name : Banco Santander Brasil
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Banco Santander (Brasil) S.A.
Publisher : Instagram,Facebook,VOA special English news - learning English,2048 Supreme,点泡泡 - Tap Tap Bubble,儿歌大全（高清合集）- 开心儿歌,Koran auf Deutsch
Total creative ads during the time period : 834
Duration : 1,914
Popularity : 56,156
Check ASO Keywords of Banco Santander Brasil
2. Banco Santander Brasil’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Banco Santander Brasil in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Banco Santander Brasil in the recent period. As of 2021-03-16, among the Banco Santander Brasil‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 87.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Banco Santander Brasil's the proportion of networks impressions are placed like this:
Facebook's proportion is 61.24%,
Messenger's proportion is 13.81%,
Audience Network's proportion is 12.47%,
Instagram's proportion is 12.47%,
's proportion is .
In the date of 2021-03-16, Banco Santander Brasil‘s network with the most ads is Facebook and its proportion is 62.5%.
3. Top 3 Ad Creative Analysis of Banco Santander Brasil
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Banco Santander Brasil. We can see some advertising trends.
Top 1 Ad Creative of Banco Santander Brasil
Ad Details ：
Headline ：Um milhão de motivos
Text ：Com o Santander SX você paga, compra, transfere e ainda concorre a R$ 1 milhão. Quer mais motivos para cadastrar agora seu SX?
Top 2 Ad Creative of Banco Santander Brasil
Ad Details ：
Headline ：Conta PJ Santander.
Text ：Sua empresa ainda não abriu uma Conta no Santander? Abra agora, sem sair de casa, e aproveite benefícios completos. #AbraSuaContaPJ
Top 3 Ad Creative of Banco Santander Brasil
Ad Details ：
Headline ：Conta PJ Santander.
Text ：Sua empresa ainda não abriu uma Conta no Santander? Abra agora, sem sair de casa, e aproveite benefícios completos. #AbraSuaContaPJ
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 33 | 33 |
| Popularity | 194 | 160 | 159 |
| Dimensions | 720 x 900 | 338 x 600 | 600 x 314 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil,Portugal,Angola | Brazil,Portugal,Angola |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Banco Santander Brasil in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Banco Santander Brasil's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Banco Santander Brasil, you can click the app name below to view related reports, or you can find more info in ASOTools.