BarkPost Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BarkPost's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BarkPost.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BarkPost
App Name : BarkPost
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Barkbox, Inc.
Publisher : Instagram
Total creative ads during the time period : 11
Duration : 2,152
Popularity : 554
Check ASO Keywords of BarkPost
2. BarkPost’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BarkPost in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BarkPost in the recent period. As of 2020-10-28, among the BarkPost‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-28, BarkPost's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-28, BarkPost‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BarkPost
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BarkPost. We can see some advertising trends.
Top 1 Ad Creative of BarkPost
Ad Details ：
Headline ：SO About Our "Big Honkin' Pigs In a Blanket" Toy...
Text ：I’ve been working here at BARK for over 7 years and there’ve been many moments where we’ve made mistakes, bumbled a joke or 5, and generally just put our foot in our mouths. It is the price of trying to make jokes and have conversations on the internet. Each year, we design over 432 toys …
Top 2 Ad Creative of BarkPost
Ad Details ：
Headline ：17 Ways Your Dog Will Improve Your Quality Of Life
Text ：Dog people, you have the right to be smug. Very, very smug.
Top 3 Ad Creative of BarkPost
Ad Details ：
Headline ：LIMITED EDITION: Get Your Dog A Grinch BarkBox For $5 With A New Plan (AND A FREE EXTRA TOY EVERY MONTH!)
Text ：BAHHHH HUMBUTTS! C’mon folks, even the Grinch was a dog person! Thinkin’ about maybe, perhaps, possibly signing your dog up for a box of joy every month? <– Click that link and choose the Grinch theme to ~steal~ our most popular box OF ALL TIME! Only while these green grumps last, you can Grin...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 4 | 4 |
| Popularity | 59 | 57 | 57 |
| Dimensions | 600 x 400 | 808 x 500 | 808 x 539 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States | United States,Canada,Australia,United Kingdom | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BarkPost in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BarkPost's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BarkPost, you can click the app name below to view related reports, or you can find more info in ASOTools.