Baxta Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Baxta's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Baxta.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Baxta
App Name : Baxta
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Baxta Global Pty Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 87
Duration : 204
Popularity : 10,952
Check ASO Keywords of Baxta
2. Baxta’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Baxta in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Baxta in the recent period. As of 2021-03-15, among the Baxta‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Baxta's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.14%,
Messenger's proportion is 28.14%,
Audience Network's proportion is 21.86%,
Instagram's proportion is 21.86%,
's proportion is .
In the date of 2021-03-15, Baxta‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Baxta
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Baxta. We can see some advertising trends.
Top 1 Ad Creative of Baxta
Ad Details ：
Headline ：Download now to explore pet-friendly places!
Text ：Calling all dogs, cats, fish, birds, reptiles and more! Baxta is the free social networking app made especially for all pets and the humans behind them. Create a unique pet profile, share cute content, explore nearby pet-friendly locations or pet services, try out businesses with user reviews and...
Top 2 Ad Creative of Baxta
Ad Details ：
Headline ：Download now to explore pet-friendly places!
Text ：Having trouble looking for pet-friendly cafes or restaurants? Look no further, Baxta has all the information you need in one place!
Top 3 Ad Creative of Baxta
Ad Details ：
Headline ：Download now to explore pet-friendly places!
Text ：Having trouble finding pet-friendly beaches? Baxta can help you find the perfect beach for a fun day with your pet!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 105 | 75 |
| Popularity | 841 | 838 | 536 |
| Dimensions | 940 x 788 | 940 x 788 | 940 x 788 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Baxta in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Baxta's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Baxta, you can click the app name below to view related reports, or you can find more info in ASOTools.