BBC English Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBC English Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBC English Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBC English Mobile
App Name : BBC English Mobile
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : DMP Organisation
Publisher : Speak English Conversation,Instagram,英语秘方——250 个单词读名著,电池管家-电池检测维护大师,Aprender Inglés: Audio Curso y Vocabulario Rápido,Random Fun Facts About Girls!,听名著学英语-听力口语阅读趣味学习,American Pronunciation - English Phonics & Usage
Total creative ads during the time period : 839
Duration : 958
Popularity : 79,459
Check ASO Keywords of BBC English Mobile
2. BBC English Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBC English Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBC English Mobile in the recent period. As of 2020-10-17, among the BBC English Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-17, BBC English Mobile's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-17, BBC English Mobile‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BBC English Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBC English Mobile. We can see some advertising trends.
Top 1 Ad Creative of BBC English Mobile
Ad Details ：
Headline ：Aprende Inglés con BBC English Mobile.
Text ：Connecting to the iTunes Store.
Top 2 Ad Creative of BBC English Mobile
Ad Details ：
Headline ：Aprende Inglés con BBC English Mobile.
Text ：Connecting to the iTunes Store.
Top 3 Ad Creative of BBC English Mobile
Ad Details ：
Headline ：Da el Salto Definitivo con BBC English Mobile.
Text ：Connecting to the iTunes Store.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 172 | 136 |
| Popularity | 986 | 986 | 942 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Libyan Arab Jm,United Kingdom,Senegal,Guatemala,South Africa,Uruguay,Argentina,Angola,Honduras,Australia,Belize,Chile,Afghanistan,Falkland Islands (Malvinas),Guyana,Bolivia,Costa Rica,Venezuela,El Salvador | French Guiana,DR Congo,Morocco,Argentina,Australia,Honduras,Afghanistan,Senegal,Spain,Myanmar,Panama,Ecuador,Guyana,Chile,Greece,Algeria,Peru,United Kingdom,Puerto Rico | Spain,Costa Rica,Austria,Argentina,Panama,South Africa,Honduras,Mexico,Falkland Islands (Malvinas),Canada,Bolivia,Lebanon,Puerto Rico,Yemen,Peru,Ireland,Belize,Greece,India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BBC English Mobile in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BBC English Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBC English Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.