Hargreaves Lansdown Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hargreaves Lansdown's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hargreaves Lansdown.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hargreaves Lansdown
App Name : Hargreaves Lansdown
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Messenger
Developer : Hargreaves Lansdown PLC
Publisher : 缠中说禅-教你炒股票,Instagram,Facebook,Сканер QR-кодов и штрих-кодов,股票买卖时机,AppBox Pro
Total creative ads during the time period : 821
Duration : 909
Popularity : 154,184
Check ASO Keywords of Hargreaves Lansdown
2. Hargreaves Lansdown’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hargreaves Lansdown in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hargreaves Lansdown in the recent period. As of 2021-03-11, among the Hargreaves Lansdown‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 35.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 64.29%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Hargreaves Lansdown's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.3%,
Audience Network's proportion is 25.17%,
Instagram's proportion is 25.13%,
Messenger's proportion is 24.4%,
's proportion is .
In the date of 2021-03-11, Hargreaves Lansdown‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hargreaves Lansdown
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hargreaves Lansdown. We can see some advertising trends.
Top 1 Ad Creative of Hargreaves Lansdown
Ad Details ：
Headline ：The HL Investment App
Text ：The UK's Largest Investment Platform In The Palm Of Your Hand.
Top 2 Ad Creative of Hargreaves Lansdown
Ad Details ：
Headline ：Track 000s Of Investments
Text ：Latest Investment News
Top 3 Ad Creative of Hargreaves Lansdown
Ad Details ：
Headline ：The HL Investment App
Text ：The UK's Largest Investment Platform In The Palm Of Your Hand.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 358 | 280 |
| Popularity | 994 | 994 | 994 |
| Dimensions | 400 x 400 | 480 x 720 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Google Ads(Admob) | Messenger |
| Related Ads | 4 | 2 | 4 |
| Countries | Australia,United States,United Kingdom,Canada | Canada,United Kingdom,Australia,United States | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hargreaves Lansdown in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Hargreaves Lansdown's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hargreaves Lansdown, you can click the app name below to view related reports, or you can find more info in ASOTools.