Pokémon GO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pokémon GO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pokémon GO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pokémon GO
App Name : Pokémon GO
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Niantic, Inc.
Publisher : Instagram,Facebook,SHAREit - Transfer & Share,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,Tandem Language Exchange: Speak & learn languages,UC Mini-Download Video Status & Movies,USA Weather forecast
Total creative ads during the time period : 3,886
Duration : 1,714
Popularity : 507,215
Check ASO Keywords of Pokémon GO
2. Pokémon GO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pokémon GO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pokémon GO in the recent period. As of 2021-03-16, among the Pokémon GO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Pokémon GO's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
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In the date of 2021-03-16, Pokémon GO‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Pokémon GO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pokémon GO. We can see some advertising trends.
Top 1 Ad Creative of Pokémon GO
Ad Details ：
Headline ：Pokémon Go on Google Play
Text ：Join other Trainers & discover Pokémon as you explore the world around you. Download now!
Top 2 Ad Creative of Pokémon GO
Ad Details ：
Headline ：Catch Pokémon at home!
Text ：Stuck indoors? Keep catching Pokémon from home. Try it now.
Top 3 Ad Creative of Pokémon GO
Ad Details ：
Headline ：A New Pokémon Adventure
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 369 | 193 | 181 |
| Popularity | 995 | 994 | 993 |
| Dimensions | 600 x 314 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 8 | 1 | 1 |
| Countries | United States,United Kingdom,Australia,Canada | Australia,Canada,United States,United Kingdom | Australia,Togo,Canada,United States,French Guiana,United Kingdom,Greece |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pokémon GO in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Pokémon GO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pokémon GO, you can click the app name below to view related reports, or you can find more info in ASOTools.