Lark Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lark Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lark Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lark Music
App Name : Lark Music
Logo：
OS : Android
Network : Instagram,Messenger,Audience Network
Developer : Nannan
Publisher : Instagram,Facebook
Total creative ads during the time period : 1,523
Duration : 205
Popularity : 184,621
Check ASO Keywords of Lark Music
2. Lark Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lark Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lark Music in the recent period. As of 2021-03-15, among the Lark Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 34.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.62%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lark Music's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.65%,
Messenger's proportion is 20.23%,
Instagram's proportion is 20.21%,
Audience Network's proportion is 19.9%,
's proportion is .
In the date of 2021-03-15, Lark Music‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Lark Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lark Music. We can see some advertising trends.
Top 1 Ad Creative of Lark Music
Ad Details ：
Headline ：❤ Installez gratuitement maintenant! 👉👉👉
Text ：Félicitations aux utilisateurs de Vivo !! 💕💗💛 Vous pouvez maintenant télécharger cette puissante application musicale avec des milliers de chansons et la télécharger gratuitement. Cliquez pour entrer🎼🎵🎶
Top 2 Ad Creative of Lark Music
Ad Details ：
Headline ：❤ Installez gratuitement maintenant! 👉👉👉
Text ：🎧🎧🎧Congratulations to the VIVO users!! 💕💗💛
Now you can download for free this powerful music application that has thousands of incredible songs! Click to install it🎼🎵🎶
Top 3 Ad Creative of Lark Music
Ad Details ：
Headline ：❤ Installez gratuitement maintenant! 👉👉👉
Text ：Поздравляем пользователей Oppo !! 💕💗💛 Теперь вы можете скачать это мощное музыкальное приложение с тысячами песен и скачать его бесплатно. Нажмите, чтобы установить🎼🎵🎶
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 180 | 180 |
| Popularity | 849 | 740 | 674 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 4 | 5 |
| Countries | Togo,Tajikistan,Benin,Chad,Reunion,Russia,Bahrian,French Guiana,Madagascar,Moldavia,Malawi,Zambia,Bosnia Hercegovina,Taiwan,Algeria,Israel,Niue,Pakistan,Italy | Pakistan,Togo,Bosnia Hercegovina,Namibia,Ukraine,Philippines,Mongolia,China,Cape Verde,Italy,Liberia,Algeria,Tajikistan,Kazakhstan,Romania,France,French Guiana,Chad,India | Armenia,Cote d'lvoire,Benin,China,Tajikistan,Turkmenistan,Kirghizia,Cape Verde,Niue,Uzbekistan,Namibia,Zambia,Oman,Myanmar,Moldavia,Malawi,Reunion,Saint Martin,Tanzania |
| Language | French | English | Russian |
Through the above analysis, we can see that the most effective channel for Lark Music in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Lark Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lark Music, you can click the app name below to view related reports, or you can find more info in ASOTools.