BBC History Magazine Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBC History Magazine's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBC History Magazine.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBC History Magazine
App Name : BBC History Magazine
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Immediate Media Company Limited
Publisher : Instagram,Facebook,GulogGratis,Un día más culto,PhotoGrid Video Collage maker,我的安吉拉
Total creative ads during the time period : 154
Duration : 1,991
Popularity : 23,984
Check ASO Keywords of BBC History Magazine
2. BBC History Magazine’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBC History Magazine in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBC History Magazine in the recent period. As of 2021-03-16, among the BBC History Magazine‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 11.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BBC History Magazine's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.93%,
Instagram's proportion is 26.16%,
Audience Network's proportion is 20.47%,
Messenger's proportion is 20.44%,
's proportion is .
In the date of 2021-03-16, BBC History Magazine‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BBC History Magazine
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBC History Magazine. We can see some advertising trends.
Top 1 Ad Creative of BBC History Magazine
Ad Details ：
Headline ：BBC History Magazine - helping you bring Britain's and the world's rich past to life.
Text ：A useful app
Top 2 Ad Creative of BBC History Magazine
Ad Details ：
Headline ：BBC History Magazine
Text ：Delve into the past with world-renowned historians in every issue of BBC History Magazine - available to read on your phone or tablet now.
Top 3 Ad Creative of BBC History Magazine
Ad Details ：
Headline ：BBC History Magazine App
Text ：For the history behind today's headlines, enjoy BBC History Magazine, the UK's best-selling history magazine - available to read on your phone or tablet now.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 126 | 126 | 126 |
| Popularity | 946 | 421 | 421 |
| Dimensions | 623 x 413 | 1516 x 2048 | 623 x 413 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 5 | 3 | 3 |
| Countries | Canada,Australia,United Kingdom,United States,Malaysia | United Kingdom,United States | United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BBC History Magazine in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BBC History Magazine's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBC History Magazine, you can click the app name below to view related reports, or you can find more info in ASOTools.