Lively HSA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lively HSA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lively HSA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lively HSA
App Name : Lively HSA
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Lively, Inc.
Publisher : Instagram,Facebook,Blue Light Filter - Night Mode, Night Shift,TopBuzz: Notícias,Vídeos, GIFs,Money Tree: Tap Dollar Games,APUS Message Center—Intelligent management
Total creative ads during the time period : 93
Duration : 580
Popularity : 45,264
Check ASO Keywords of Lively HSA
2. Lively HSA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lively HSA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lively HSA in the recent period. As of 2021-03-10, among the Lively HSA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 12.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Lively HSA's the proportion of networks impressions are placed like this:
Messenger's proportion is 35.7%,
Audience Network's proportion is 35.46%,
Facebook's proportion is 28.83%,
's proportion is ,
's proportion is .
In the date of 2021-03-10, Lively HSA‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Lively HSA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lively HSA. We can see some advertising trends.
Top 1 Ad Creative of Lively HSA
Ad Details ：
Headline ：Save Up To 25% On Healthcare Costs
Text ：Lively Health Savings Accounts are 100% fee-free! Invest in your healthcare today!
✔️ Simple, Intuitive, Transparent
✔️ No Minimum Cash Balance Required
✔️ 100% Paperless
Top 2 Ad Creative of Lively HSA
Ad Details ：
Headline ：Featured on Forbes and The New York Times
Text ：As the #1 rated health savings account (HSA) provider, Lively strives to provide an efficient way of saving and investing for healthcare.
Lively believes no one should have to sacrifice personal health for financial health. That's why we want Lively to be free for individuals & families, with our process being 100% paperless and transparent so that all your savings are always secured and ready to go.
Top 3 Ad Creative of Lively HSA
Ad Details ：
Headline ：Lively Health Savings Accounts
Text ：Lively is the #1 user-rated HSA provider. Always free for individuals, zero hidden fees. Open your Lively health savings account (HSA) today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 292 | 355 | 316 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 1080 x 1080 | 1200 x 628 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lively HSA in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Lively HSA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lively HSA, you can click the app name below to view related reports, or you can find more info in ASOTools.