BBC Player Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBC Player's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBC Player.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBC Player
App Name : BBC Player
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : BBC Studios Limited
Publisher : Instagram,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer & Share,Video Collage Maker,Facebook,USA Weather forecast,True Mobile Caller ID Locator & Call Blocker
Total creative ads during the time period : 541
Duration : 1,043
Popularity : 41,372
Check ASO Keywords of BBC Player
2. BBC Player’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBC Player in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBC Player in the recent period. As of 2021-05-28, among the BBC Player‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, BBC Player's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.12%,
Messenger's proportion is 25.05%,
Audience Network's proportion is 24.97%,
Facebook's proportion is 24.86%,
's proportion is .
In the date of 2021-05-28, BBC Player‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BBC Player
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBC Player. We can see some advertising trends.
Top 1 Ad Creative of BBC Player
Ad Details ：
Headline ：BBC Player
Text ：France, 1815. A tale of love, redemption and justice. The epic drama Les Miserables is...
Top 2 Ad Creative of BBC Player
Ad Details ：
Headline ：BBC Player
Text ：France, 1815. A tale of love, redemption and justice. The epic drama Les Miserables is...
Top 3 Ad Creative of BBC Player
Ad Details ：
Headline ：BBC Player
Text ：Idris Elba returns as the maverick DCI John Luther. Watch the thrilling new series of...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 137 | 171 | 120 |
| Popularity | 572 | 533 | 453 |
| Dimensions | 796 x 416 | 741 x 417 | 796 x 416 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 2 | 3 | 2 |
| Countries | United Kingdom,Australia,Canada,United States | Australia,Canada,United States,United Kingdom | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BBC Player in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free BBC Player's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBC Player, you can click the app name below to view related reports, or you can find more info in ASOTools.