My Spectrum Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Spectrum's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Spectrum.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Spectrum
App Name : My Spectrum
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,YouTube
Developer : Charter/Spectrum
Publisher : Internet Speed Meter,SamyGo Remote,Islamic Ringtones 2021,Remote Control For Astro,台鐵火車時刻表,Used Cars For Sale,나도혹시? 공황장애 증상 및 자가진단-삼*병원 공식 공황장애 자가진단 테스트 (심리테스트),QR & Barcodes details Scanner,ALABAMA VAULT
Total creative ads during the time period : 22
Duration : 692
Popularity : 2,760
Check ASO Keywords of My Spectrum
2. My Spectrum’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Spectrum in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Spectrum in the recent period. As of 2021-02-21, among the My Spectrum‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-21, My Spectrum's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-21, My Spectrum‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of My Spectrum
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Spectrum. We can see some advertising trends.
Top 1 Ad Creative of My Spectrum
Ad Details ：
Headline ：The Best Internet Deals May 2019
Text ：How to Save Money on your Internet Bill
Top 2 Ad Creative of My Spectrum
Ad Details ：
Headline ：Spectrum Internet Deals April 2019
Text ：How to Save Money with Spectrum Internet
Top 3 Ad Creative of My Spectrum
Ad Details ：
Headline ：Instalación fácil.
Text ：Paga tu cuenta rápido.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 524 | 2 | 1 |
| Popularity | 999 | 53 | 51 |
| Dimensions | 1200 x 628 | 1200 x 628 | 640 x 360 |
| Creative Type | Image | Image | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 10 | 1 | 1 |
| Countries | United States | United States | Mexico,Cuba,Panama,Colombia,Venezuela,Peru,Chile,Spain,Paraguay,Argentina |
| Language | English | English | Spanish |
Through the above analysis, we can see that the most effective channel for My Spectrum in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free My Spectrum's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Spectrum, you can click the app name below to view related reports, or you can find more info in ASOTools.