BBC Russian Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBC Russian's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBC Russian.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBC Russian
App Name : BBC Russian
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Media Applications Technologies for the BBC
Publisher : Treehouse Table,TalkU Free Calls +Free Texting +International Call,Talkray - Free Calls Texts,True Mobile Caller ID Locator & Call Blocker,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook,Turbo VPN- Free VPN Proxy Server & Secure Service,Toolwiz Photos - Pro Editor,Universal Email App
Total creative ads during the time period : 42
Duration : 820
Popularity : 3,969
Check ASO Keywords of BBC Russian
2. BBC Russian’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBC Russian in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBC Russian in the recent period. As of 2020-09-03, among the BBC Russian‘s ad creative, the Html category's proportion is 44.44%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, BBC Russian's the proportion of networks impressions are placed like this:
Facebook's proportion is 98.27%,
Google Ads(Admob)'s proportion is 1.73%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-03, BBC Russian‘s network with the most ads is Google Ads(Admob) and its proportion is 88.89%.
3. Top 3 Ad Creative Analysis of BBC Russian
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBC Russian. We can see some advertising trends.
Top 1 Ad Creative of BBC Russian
Ad Details ：
Headline ：Все новости–в одном приложении
Text ：BBC Russian, more than the news in Russian BBC Russian distinctive content is now easier and faster to access for free on your Android phone. The app is simple to use, with stories in Russian arranged into categories covering Latest News, Russia, Economics, Science, Society, UK, Sports, Video and Au...
Top 2 Ad Creative of BBC Russian
Ad Details ：
Headline ：
Text ：
Top 3 Ad Creative of BBC Russian
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 168 | 0 | 0 |
| Popularity | 941 | ||
| Dimensions | 1080 x 1080 | ||
| Creative Type | Image | ||
| Network | |||
| Related Ads | 3 | 0 | 0 |
| Countries | Belarus,Russia,Ukraine,Kazakhstan | ||
| Language | English |
Through the above analysis, we can see that the most effective channel for BBC Russian in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BBC Russian's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBC Russian, you can click the app name below to view related reports, or you can find more info in ASOTools.