PlainsCapital Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PlainsCapital Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PlainsCapital Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PlainsCapital Mobile Banking
App Name : PlainsCapital Mobile Banking
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : PlainsCapital Bank
Publisher : Instagram
Total creative ads during the time period : 13
Duration : 175
Popularity : 1,309
Check ASO Keywords of PlainsCapital Mobile Banking
2. PlainsCapital Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PlainsCapital Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PlainsCapital Mobile Banking in the recent period. As of 2020-12-23, among the PlainsCapital Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-23, PlainsCapital Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 38.63%,
Instagram's proportion is 38.39%,
Audience Network's proportion is 22.98%,
's proportion is ,
's proportion is .
In the date of 2020-12-23, PlainsCapital Mobile Banking‘s network with the most ads is Facebook and its proportion is 37.5%.
3. Top 3 Ad Creative Analysis of PlainsCapital Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PlainsCapital Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of PlainsCapital Mobile Banking
Ad Details ：
Headline ：Could You Use Some Extra Money Right Now?
Text ：Send money with Zelle for a chance to win one of four $5,000 grand prizes in the Summer Better Sweepstakes. Apply for a PlainsCapital account today!
Top 2 Ad Creative of PlainsCapital Mobile Banking
Ad Details ：
Headline ：Could You Use Some Extra Money Right Now?
Text ：Send money with Zelle for a chance to win one of four $5,000 grand prizes in the Summer Better Sweepstakes. Apply for a PlainsCapital account today!
Top 3 Ad Creative of PlainsCapital Mobile Banking
Ad Details ：
Headline ：Could You Use Some Extra Money Right Now?
Text ：Send money with Zelle for a chance to win one of four $5,000 grand prizes in the Summer Better Sweepstakes. Apply for a PlainsCapital account today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 28 | 28 |
| Popularity | 136 | 136 | 135 |
| Dimensions | 1200 x 742 | 1200 x 742 | 1200 x 742 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PlainsCapital Mobile Banking in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free PlainsCapital Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PlainsCapital Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.