BBVA Colombia Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the BBVA Colombia’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBVA Colombia.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of BBVA Colombia

App Name : BBVA Colombia

Logo

BBVA Colombia-SocialPeta

OS : Android

Network : Facebook,Google Ads(Admob),Instagram

Developer : BBVA

Publisher : CITY ZOOM GUIDE,Ultimate Stretch Yoga Routine,Animal Jigsaw Puzzles for Kids,Alphabet Learning Toddlers: ABC Goobee,Memory matching game for kids,Alternative Energy Sources - Renewable, Bio, Wind,Toy Egg Surprise

Total creative ads during the time period : 518

Duration : 2,117

Popularity : 24,404

2. BBVA Colombia’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser BBVA Colombia in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of BBVA Colombia in the recent period. As of 2020-09-07, among the BBVA Colombia‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, BBVA Colombia’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 32.15%,

Instagram’s proportion is 32.15%,

Messenger’s proportion is 32.15%,

Audience Network’s proportion is 3.55%,

’s proportion is .

In the date of 2020-09-07, BBVA Colombia‘s network with the most ads is Facebook and its proportion is 32.0%.

3. Top 3 Ad Creative Analysis of BBVA Colombia

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBVA Colombia. We can see some advertising trends.

Top 1 Ad Creative of BBVA Colombia

Ad Details :

Headline :Descarga BBVA móvil. Administra tus cuentas sin complicaciones

Text :Con BBVA móvil, la aplicación de BBVA en Colombia, puedes realizar todas tus operaciones bancarias mucho más fácil, con total comodidad, seguridad y sin necesidad de ir a la oficina. Recuerda que en BBVA móvil puedes: - Ingresar con una contraseña única y maximizar la seguridad gracias a la i...

Top 2 Ad Creative of BBVA Colombia

Ad Details :

Headline :Descarga BBVA móvil. Haz tus transferencias GRATIS

Text :Con BBVA móvil, la aplicación de BBVA en Colombia, puedes realizar todas tus operaciones bancarias mucho más fácil, con total comodidad, seguridad y sin necesidad de ir a la oficina. Recuerda que en BBVA móvil puedes: - Ingresar con una contraseña única y maximizar la seguridad gracias a la i...

Top 3 Ad Creative of BBVA Colombia

Ad Details :

Headline :Transfiere gratis. Hazlo a todos los bancos

Text :Con BBVA móvil, la aplicación de BBVA en Colombia, puedes realizar todas tus operaciones bancarias mucho más fácil, con total comodidad, seguridad y sin necesidad de ir a la oficina. Recuerda que en BBVA móvil puedes: - Ingresar con una contraseña única y maximizar la seguridad gracias a la i...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 91 48 48
Popularity 291 283 275
Dimensions 600 x 314 600 x 600 600 x 600
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries United States Colombia,United States Colombia,United States
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for BBVA Colombia in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free BBVA Colombia’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to BBVA Colombia, you can click the app name below to view related reports.