BBVA Colombia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BBVA Colombia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BBVA Colombia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BBVA Colombia
App Name : BBVA Colombia
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : BBVA
Publisher : Instagram,Facebook,Ultimate Stretch Yoga Routine,Animal Jigsaw Puzzles for Kids,Kids Alphabet Learning: ABC Goobee,CITY ZOOM GUIDE,Memory matching game for kids
Total creative ads during the time period : 856
Duration : 2,307
Popularity : 93,139
Check ASO Keywords of BBVA Colombia
2. BBVA Colombia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BBVA Colombia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BBVA Colombia in the recent period. As of 2021-03-16, among the BBVA Colombia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 40.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BBVA Colombia's the proportion of networks impressions are placed like this:
Facebook's proportion is 45.0%,
Instagram's proportion is 32.89%,
Messenger's proportion is 22.12%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, BBVA Colombia‘s network with the most ads is Instagram and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of BBVA Colombia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BBVA Colombia. We can see some advertising trends.
Top 1 Ad Creative of BBVA Colombia
Ad Details ：
Headline ：Ingresa ya
Text ：Conoce más
Top 2 Ad Creative of BBVA Colombia
Ad Details ：
Headline ：Ingresa y aporta. Fondo Digital BBVA
Text ：Seguir haciendo tus aportes, es seguir el camino a tu futuro.
Haz que tus ahorros sigan generando ganancias. Descarga BBVA Movil.
Top 3 Ad Creative of BBVA Colombia
Ad Details ：
Headline ：Recarga tu celular. Ingresa ya a BBVA móvil
Text ：Con BBVA móvil, la aplicación de BBVA en Colombia, puedes realizar todas tus operaciones bancarias mucho más fácil, con total comodidad, seguridad y sin necesidad de ir a la oficina. Recuerda que en BBVA móvil puedes: - Ingresar con una contraseña única y maximizar la seguridad gracias a la i...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 322 | 162 | 194 |
| Popularity | 944 | 863 | 835 |
| Dimensions | 512 x 250 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 3 | 2 | 2 |
| Countries | Peru,Spain,Panama,Paraguay,Mexico,Argentina,Chile,Venezuela,Cuba,Colombia | Colombia | Colombia |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for BBVA Colombia in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free BBVA Colombia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BBVA Colombia, you can click the app name below to view related reports, or you can find more info in ASOTools.