Airport City Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Airport City's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Airport City.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Airport City
App Name : Airport City
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Game Insight
Publisher : MagnoJuegos 5-EN-1,Buraco Mano a Mano,Train Driver 15,Idle Quest,Damas Online,Canasta - Card Game,Bus Simulator 2015,Farmer Sim 2015,1942 Pacific Front
Total creative ads during the time period : 10,000
Duration : 2,199
Popularity : 322,568
Check ASO Keywords of Airport City
2. Airport City’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Airport City in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Airport City in the recent period. As of 2021-03-15, among the Airport City‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Airport City's the proportion of networks impressions are placed like this:
Facebook's proportion is 23.52%,
Instagram's proportion is 23.24%,
Messenger's proportion is 23.08%,
Audience Network's proportion is 22.2%,
Google Ads(Admob)'s proportion is 7.97%.
In the date of 2021-03-15, Airport City‘s network with the most ads is Facebook and its proportion is 24.24%.
3. Top 3 Ad Creative Analysis of Airport City
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Airport City. We can see some advertising trends.
Top 1 Ad Creative of Airport City
Ad Details ：
Headline ：Hurry to the game!🛩
Text ：
Top 2 Ad Creative of Airport City
Ad Details ：
Headline ：Build your own airport
Text ：Become a tycoon
Top 3 Ad Creative of Airport City
Ad Details ：
Headline ：Build your own airport
Text ：Build an air empire
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 353 | 363 | 334 |
| Popularity | 997 | 995 | 995 |
| Dimensions | 224 x 400 | 360 x 360 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States,Canada,United Kingdom,Australia | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Airport City in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Airport City's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Airport City, you can click the app name below to view related reports, or you can find more info in ASOTools.