Dcard Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dcard's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dcard.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dcard

App Name : Dcard

Logo：

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Dcard Taiwan Ltd.

Publisher : Instagram,Facebook,Traffic Road - Crossy Turn

Total creative ads during the time period : 1,189

Duration : 922

Popularity : 304,742

Check ASO Keywords of Dcard

2. Dcard’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dcard in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dcard in the recent period. As of 2021-03-15, among the Dcard‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.26%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dcard's the proportion of networks impressions are placed like this:

Instagram's proportion is 84.6%,

Facebook's proportion is 8.2%,

Messenger's proportion is 7.2%,

's proportion is ,

's proportion is .

In the date of 2021-03-15, Dcard‘s network with the most ads is Instagram and its proportion is 58.49%.

3. Top 3 Ad Creative Analysis of Dcard

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dcard. We can see some advertising trends.

Top 1 Ad Creative of Dcard

Ad Details ：

Headline ：

Text ：小資族要買哪些車才是高CP？
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看網友分析要如何謹慎花錢買好車
現在不是學生也沒關係，只要身份證即可加入 💞

Top 2 Ad Creative of Dcard

Ad Details ：

Headline ：Dcard 校園專用大學生交友平台

Text ：‎Dcard 是一個匿名社群，因為匿名，你可以無拘束地在這裡討論不敢和朋友說的心情與秘密，也可以討論生活中發生的大小事，討論情感話題、美妝穿搭或是分享美食等各種時下議題。 在 Dcard 每天午夜一到，就會出現一位你從....

Top 3 Ad Creative of Dcard

Ad Details ：

Headline ：Dcard 校園專用大學生交友平台

Text ：‎Dcard 是一個匿名社群，因為匿名，你可以無拘束地在這裡討論不敢和朋友說的心情與秘密，也可以討論生活中發生的大小事，討論情感話題、美妝穿搭或是分享美食等各種時下議題。 在 Dcard 每天午夜一到，就會出現一位你從....

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Dcard in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Dcard's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dcard, you can click the app name below to view related reports, or you can find more info in ASOTools.

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