Dcard Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dcard’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dcard.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dcard

App Name : Dcard

Logo

Dcard-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Dcard Taiwan Ltd.

Publisher : Traffic Road - Crossy Turn

Total creative ads during the time period : 760

Duration : 731

Popularity : 201,939

2. Dcard’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Dcard in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dcard in the recent period. As of 2020-09-06, among the Dcard‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 2.56%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 97.44%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Dcard’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 39.27%,

Instagram’s proportion is 20.47%,

Audience Network’s proportion is 20.13%,

Messenger’s proportion is 20.13%,

’s proportion is .

In the date of 2020-09-06, Dcard‘s network with the most ads is Facebook and its proportion is 25.64%.

3. Top 3 Ad Creative Analysis of Dcard

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dcard. We can see some advertising trends.

Top 1 Ad Creative of Dcard

Ad Details :

Headline :Dcard 校園專用大學生交友平台

Text :‎Dcard 是一個匿名社群,因為匿名,你可以無拘束地在這裡討論不敢和朋友說的心情與秘密,也可以討論生活中發生的大小事,討論情感話題、美妝穿搭或是分享美食等各種時下議題。 在 Dcard 每天午夜一到,就會出現一位你從....

Top 2 Ad Creative of Dcard

Ad Details :

Headline :Dcard 校園專用大學生交友平台

Text :‎Dcard 是一個匿名社群,因為匿名,你可以無拘束地在這裡討論不敢和朋友說的心情與秘密,也可以討論生活中發生的大小事,討論情感話題、美妝穿搭或是分享美食等各種時下議題。 在 Dcard 每天午夜一到,就會出現一位你從....

Top 3 Ad Creative of Dcard

Ad Details :

Headline :Dcard 校園專用大學生交友平台

Text :‎Dcard 是一個匿名社群,因為匿名,你可以無拘束地在這裡討論不敢和朋友說的心情與秘密,也可以討論生活中發生的大小事,討論情感話題、美妝穿搭或是分享美食等各種時下議題。 在 Dcard 每天午夜一到,就會出現一位你從....

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 221 221 221
Popularity 997 997 997
Dimensions 2048 x 2048 2048 x 2048 2048 x 2048
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Taiwan,Hong Kong Hong Kong,Taiwan Taiwan,Hong Kong
Language Chinese (Traditional) Chinese (Traditional) Chinese (Traditional)

Through the above analysis, we can see that the most effective channel for Dcard in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Dcard’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dcard, you can click the app name below to view related reports.