Benzino Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Benzino's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Benzino.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Benzino
App Name : Benzino
Logo：
OS : Android
Network : Facebook,Instagram
Developer : ООО СДТ
Publisher : Instagram
Total creative ads during the time period : 47
Duration : 296
Popularity : 3,389
Check ASO Keywords of Benzino
2. Benzino’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Benzino in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Benzino in the recent period. As of 2021-01-21, among the Benzino‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-21, Benzino's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-21, Benzino‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Benzino
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Benzino. We can see some advertising trends.
Top 1 Ad Creative of Benzino
Ad Details ：
Headline ：
Text ：💰 Лучшие цены 🔥Напрямую от Киришского НПЗ 🚗⛽️ Бесплатная доставка
Top 2 Ad Creative of Benzino
Ad Details ：
Headline ：
Text ：Доставка топлива в 3 клика через мобильное приложение ⚡
⠀
Заказывать топливо в приложении @benzino_net - удобно:
🚗 Не придётся ехать на заправку, сделайте заказ из дома
🚗 Оплата в приложении
🚗 Смотрите за этапами выполнения вашего заказа
🚗 Отслеживайте курьера на карте
⠀
Всего три простых шага:
✔ Заявка - 1 минута
Закажите топливо через приложение.
✔ Подтверждение - 5-15 минут
Курьер оперативно позвонит вам и уточнит детали заказа.
✔ Бесплатная доставка - 15-45 минут
Курьер приедет и заправит машину.
⠀
Скорее жми на кнопку «Скачать приложение»👆
Top 3 Ad Creative of Benzino
Ad Details ：
Headline ：
Text ：Доставка топлива в 3 клика через мобильное приложение ⚡
⠀
Заказывать топливо в приложении @benzino_net - удобно:
🚗 Не придётся ехать на заправку, сделайте заказ из дома
🚗 Оплата в приложении
🚗 Смотрите за этапами выполнения вашего заказа
🚗 Отслеживайте курьера на карте
⠀
Всего три простых шага:
✔ Заявка - 1 минута
Закажите топливо через приложение.
✔ Подтверждение - 5-15 минут
Курьер оперативно позвонит вам и уточнит детали заказа.
✔ Бесплатная доставка - 15-45 минут
Курьер приедет и заправит машину.
⠀
Скорее жми на кнопку «Скачать приложение»👆
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 17 | 1 | 1 |
| Popularity | 96 | 51 | 51 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Benzino in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Benzino's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Benzino, you can click the app name below to view related reports, or you can find more info in ASOTools.