Decathlon Indonesia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Decathlon Indonesia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Decathlon Indonesia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Decathlon Indonesia
App Name : Decathlon Indonesia
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Decathlon
Publisher : Instagram,Mafa Beach Dress Up,Mafa Egyptian Style Dress Up,Coin Dozer: Pirates,Makibot Evolve,Trivia Sliding Puzzle: Facebook Edition,Subway Miner vs Zombies,Barbi Fashion Show
Total creative ads during the time period : 97
Duration : 321
Popularity : 6,201
Check ASO Keywords of Decathlon Indonesia
2. Decathlon Indonesia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Decathlon Indonesia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Decathlon Indonesia in the recent period. As of 2020-12-27, among the Decathlon Indonesia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-27, Decathlon Indonesia's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.62%,
Instagram's proportion is 25.62%,
Messenger's proportion is 25.62%,
Facebook's proportion is 23.14%,
's proportion is .
In the date of 2020-12-27, Decathlon Indonesia‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Decathlon Indonesia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Decathlon Indonesia. We can see some advertising trends.
Top 1 Ad Creative of Decathlon Indonesia
Ad Details ：
Headline ：#MulaiOlahragaLagi
Text ：Saatnya mulai olahraga lagi! promo gratis ongkir balik lagi!
Top 2 Ad Creative of Decathlon Indonesia
Ad Details ：
Headline ：EXERCISE MORE, WE'VE GOT YOUR BACK!
Text ：Jadilah member Decathlon Indonesia & dapatkan GRATIS ONGKIR KE SELURUH INDONESIA* dengan...
Top 3 Ad Creative of Decathlon Indonesia
Ad Details ：
Headline ：#OLAHRAGADIRUMAHAJA
Text ：Didalam Rumah? Tidak batasi aktivitas olahragamu. Yuk #OLAHRAGADIRUMAHAJA
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 12 | 7 |
| Popularity | 63 | 58 | 53 |
| Dimensions | 600 x 330 | 421 x 748 | 421 x 748 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 28 | 10 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Decathlon Indonesia in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Decathlon Indonesia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Decathlon Indonesia, you can click the app name below to view related reports, or you can find more info in ASOTools.