BetterHelp: Online Counseling & Therapy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BetterHelp: Online Counseling & Therapy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BetterHelp: Online Counseling & Therapy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BetterHelp: Online Counseling & Therapy
App Name : BetterHelp: Online Counseling & Therapy
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : BetterHelp - Therapy Made Easy
Publisher : Instagram,Facebook,Daily Current Affairs Quiz GK- UPSC Prelims 2018,Super Diary,Drum Studio,耽美汇-放松你的心灵
Total creative ads during the time period : 748
Duration : 2,365
Popularity : 193,993
Check ASO Keywords of BetterHelp: Online Counseling & Therapy
2. BetterHelp: Online Counseling & Therapy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BetterHelp: Online Counseling & Therapy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BetterHelp: Online Counseling & Therapy in the recent period. As of 2021-05-28, among the BetterHelp: Online Counseling & Therapy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, BetterHelp: Online Counseling & Therapy's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, BetterHelp: Online Counseling & Therapy‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BetterHelp: Online Counseling & Therapy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BetterHelp: Online Counseling & Therapy. We can see some advertising trends.
Top 1 Ad Creative of BetterHelp: Online Counseling & Therapy
Ad Details ：
Headline ：Speak with a Licensed Counselor Today
Text ：Online Counseling on Your Schedule
Top 2 Ad Creative of BetterHelp: Online Counseling & Therapy
Ad Details ：
Headline ：Speak with a Licensed Counselor Today
Text ：Private, convenient, affordable.
Top 3 Ad Creative of BetterHelp: Online Counseling & Therapy
Ad Details ：
Headline ：Speak with a Licensed Counselor Today
Text ：Online Counseling on Your Schedule
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 182 | 273 | 131 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 1 | 3 |
| Countries | Saudi Arabia,Dominican,Iceland,Finland,Oman,New Zealand,Guatemala,Costa Rica,Bosnia Hercegovina,Thailand,Korea,Luxembourg,China,Colombia,Singapore,United Kingdom,Jamaica,Japan,Armenia,Bolivia | Canada,United States,United Kingdom,Australia,New Zealand | Tunisia,United States,Uganda,Greece,Thailand,Bosnia Hercegovina,Netherlands,Jordan,Bulgaria,Sri Lanka,Libyan Arab Jm,Israel,Lithuania |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BetterHelp: Online Counseling & Therapy in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BetterHelp: Online Counseling & Therapy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BetterHelp: Online Counseling & Therapy, you can click the app name below to view related reports, or you can find more info in ASOTools.