Samsung Members Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Samsung Members's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Samsung Members.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Samsung Members
App Name : Samsung Members
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Samsung Electronics Co., Ltd.
Publisher : Instagram,Facebook,School Bus Driver – City Drive to Pick & Drop Kids,空気読み力,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Gas Station: Car Parking Sim,点泡泡 - Tap Tap Bubble
Total creative ads during the time period : 1,181
Duration : 1,598
Popularity : 86,562
Check ASO Keywords of Samsung Members
2. Samsung Members’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Samsung Members in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Samsung Members in the recent period. As of 2021-05-26, among the Samsung Members‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 63.64%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.36%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Samsung Members's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.53%,
Audience Network's proportion is 21.49%,
Instagram's proportion is 21.49%,
Messenger's proportion is 21.49%,
's proportion is .
In the date of 2021-05-26, Samsung Members‘s network with the most ads is Facebook and its proportion is 31.82%.
3. Top 3 Ad Creative Analysis of Samsung Members
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Samsung Members. We can see some advertising trends.
Top 1 Ad Creative of Samsung Members
Ad Details ：
Headline ：Seamlessly Connect your Galaxy
Text ：Control your music from your wrist. Seamlessly connect the #GalaxyS10PH with the...
Top 2 Ad Creative of Samsung Members
Ad Details ：
Headline ：公式／Galaxy S20
Text ：予約受付中！ワイヤレスイヤホンを全員にプレゼント！
Top 3 Ad Creative of Samsung Members
Ad Details ：
Headline ：La ayuda que necesitás en unos toques.
Text ：Ingresá al servicio de asistencia remota directamente desde la app Samsung Members para una atención personalizada cuando lo necesites 🤳
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 41 | 176 | 56 |
| Popularity | 970 | 454 | 351 |
| Dimensions | 400 x 400 | 1200 x 628 | 400 x 400 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | SmartNews(スマートニュース) | |
| Related Ads | 51 | 4 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | Japan | Paraguay |
| Language | English | Japanese | Spanish |
Through the above analysis, we can see that the most effective channel for Samsung Members in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Samsung Members's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Samsung Members, you can click the app name below to view related reports, or you can find more info in ASOTools.