Perspective Daily Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Perspective Daily's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Perspective Daily.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Perspective Daily
App Name : Perspective Daily
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Perspective Daily
Publisher : Instagram,Facebook
Total creative ads during the time period : 140
Duration : 893
Popularity : 28,278
Check ASO Keywords of Perspective Daily
2. Perspective Daily’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Perspective Daily in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Perspective Daily in the recent period. As of 2021-03-10, among the Perspective Daily‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Perspective Daily's the proportion of networks impressions are placed like this:
Facebook's proportion is 53.86%,
Audience Network's proportion is 23.07%,
Instagram's proportion is 23.07%,
's proportion is ,
's proportion is .
In the date of 2021-03-10, Perspective Daily‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Perspective Daily
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Perspective Daily. We can see some advertising trends.
Top 1 Ad Creative of Perspective Daily
Ad Details ：
Headline ：Was ein gesundes Immunsystem wirklich ausmacht
Text ：Die Werbeindustrie will uns weismachen, wir müssten unser Immunsystem vor allem »stark« machen. Doch tatsächlich kommt es auf etwas ganz anderes an.
Top 2 Ad Creative of Perspective Daily
Ad Details ：
Headline ：Du denkst, Kaffee sei ungesund? Dann solltest du diesen Text lesen!
Text ：Gehörst du auch zu den Menschen, die sich ein Leben ohne Kaffee nicht vorstellen können? Keine Sorge, das musst du auch nicht!
Top 3 Ad Creative of Perspective Daily
Ad Details ：
Headline ：Was ein gesundes Immunsystem wirklich ausmacht
Text ：Die Werbeindustrie will uns weismachen, wir müssten unser Immunsystem vor allem »stark« machen. Doch tatsächlich kommt es auf etwas ganz anderes an.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 277 | 574 | 277 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 330 | 600 x 375 | 600 x 330 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Perspective Daily in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Perspective Daily's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Perspective Daily, you can click the app name below to view related reports, or you can find more info in ASOTools.