UMH Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UMH's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UMH.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UMH
App Name : UMH
Logo：
OS : Android
Network : Facebook,Messenger,Instagram
Developer : Union Medical Healthcare (UMH) Ltd.
Publisher : Instagram,Facebook,Cook1Cook - 食譜新體驗，你的美食煮場！,国学有声10合1-专业主持人配音(含三字经和弟子规),Color Blindness Test,Catholic Bible Commentary
Total creative ads during the time period : 187
Duration : 146
Popularity : 17,400
Check ASO Keywords of UMH
2. UMH’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UMH in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UMH in the recent period. As of 2021-03-12, among the UMH‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 76.92%, Playable Ads category's proportion is 0.0%, Image category's proportion is 23.08%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, UMH's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.06%,
Messenger's proportion is 33.57%,
Audience Network's proportion is 31.36%,
's proportion is ,
's proportion is .
In the date of 2021-03-12, UMH‘s network with the most ads is Facebook and its proportion is 38.46%.
3. Top 3 Ad Creative Analysis of UMH
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UMH. We can see some advertising trends.
Top 1 Ad Creative of UMH
Ad Details ：
Headline ：【15週年限定感謝賞💗】$980婦女標準健康檢查套餐 (72項)
Text ：【15週年限定感謝賞💗】$980婦女標準健康檢查套餐 (72項)
目前大多數婦科病沒有早期症狀，據美國癌症協會的研究顯示，40歲以上女士應每約兩年做一次乳房造影檢查，而30歲以上有性生活的女性，應每年做一次宮頸檢查。定期接受身體健康檢查，是有效預防婦科癌症或其他嚴重疾病最佳方法。
仁和體檢婦女標準健康檢查套餐(72項)
檢查項目共72項，包括：
🔸乳房及卵巢腫瘤標記
🔸骨質疏鬆，鈣、鐵血清檢查
🔸類風濕關節炎因數
🔸肝肺功能、心血管檢查
🔸全面體檢
💲15週年震撼價只需$980/72項檢驗
⏳限時加送：
💝「醫思醫療UMH同心同抗疫計劃」會籍，免費享用超過$20,000免費健康美麗包
📲Whatsapp查詢及預約: https://bit.ly/2GiAC7Q
👉立即登記: https://bit.ly/2JsfKML
網上商店：https://bit.ly/3kYkHun
📞客戶查詢專線：2156 5857
*優惠只適用於旺角朗豪坊門店
#仁和 #仁和體檢 #reHEALTH #上市集團 #信心之選 #身體檢查 #體檢優惠 #婦科檢查 #子宮頸癌 #乳癌
Top 2 Ad Creative of UMH
Ad Details ：
Headline ：【15週年限定感謝賞💗】$980婦女標準健康檢查套餐 (72項)
Text ：【15週年限定感謝賞💗】$980婦女標準健康檢查套餐 (72項)
目前大多數婦科病沒有早期症狀，據美國癌症協會的研究顯示，40歲以上女士應每約兩年做一次乳房造影檢查，而30歲以上有性生活的女性，應每年做一次宮頸檢查。定期接受身體健康檢查，是有效預防婦科癌症或其他嚴重疾病最佳方法。
仁和體檢婦女標準健康檢查套餐(72項)
檢查項目共72項，包括：
🔸乳房及卵巢腫瘤標記
🔸骨質疏鬆，鈣、鐵血清檢查
🔸類風濕關節炎因數
🔸肝肺功能、心血管檢查
🔸全面體檢
💲15週年震撼價只需$980/72項檢驗
⏳限時加送：
💝「醫思醫療UMH同心同抗疫計劃」會籍，免費享用超過$20,000免費健康美麗包
📲Whatsapp查詢及預約: https://bit.ly/2GiAC7Q
👉立即登記: https://bit.ly/2JsfKML
網上商店：https://bit.ly/3kYkHun
📞客戶查詢專線：2156 5857
*優惠只適用於旺角朗豪坊門店
#仁和 #仁和體檢 #reHEALTH #上市集團 #信心之選 #身體檢查 #體檢優惠 #婦科檢查 #子宮頸癌 #乳癌
Top 3 Ad Creative of UMH
Ad Details ：
Headline ：【15週年限定感謝賞💗】$980婦女標準健康檢查套餐 (72項)
Text ：【15週年限定感謝賞💗】$980婦女標準健康檢查套餐 (72項)
目前大多數婦科病沒有早期症狀，據美國癌症協會的研究顯示，40歲以上女士應每約兩年做一次乳房造影檢查，而30歲以上有性生活的女性，應每年做一次宮頸檢查。定期接受身體健康檢查，是有效預防婦科癌症或其他嚴重疾病最佳方法。
仁和體檢婦女標準健康檢查套餐(72項)
檢查項目共72項，包括：
🔸乳房及卵巢腫瘤標記
🔸骨質疏鬆，鈣、鐵血清檢查
🔸類風濕關節炎因數
🔸肝肺功能、心血管檢查
🔸全面體檢
💲15週年震撼價只需$980/72項檢驗
⏳限時加送：
💝「醫思醫療UMH同心同抗疫計劃」會籍，免費享用超過$20,000免費健康美麗包
📲Whatsapp查詢及預約: https://bit.ly/2GiAC7Q
👉立即登記: https://bit.ly/2JsfKML
網上商店：https://bit.ly/3kYkHun
📞客戶查詢專線：2156 5857
*優惠只適用於旺角朗豪坊門店
#仁和 #仁和體檢 #reHEALTH #上市集團 #信心之選 #身體檢查 #體檢優惠 #婦科檢查 #子宮頸癌 #乳癌
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 100 | 100 | 100 |
| Popularity | 296 | 295 | 268 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 4 | 4 | 4 |
| Countries | Hong Kong,Taiwan,Macau,United Kingdom,Australia,Canada,United States | Hong Kong,Taiwan,Macau,United Kingdom,Australia,Canada,United States | Hong Kong,Taiwan,Macau,United Kingdom,Australia,Canada,United States |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for UMH in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free UMH's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UMH, you can click the app name below to view related reports, or you can find more info in ASOTools.