BiggerPockets Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BiggerPockets's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BiggerPockets.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BiggerPockets
App Name : BiggerPockets
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : BiggerPockets, Inc. Mobile
Publisher : Instagram,Facebook
Total creative ads during the time period : 70
Duration : 596
Popularity : 10,294
Check ASO Keywords of BiggerPockets
2. BiggerPockets’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BiggerPockets in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BiggerPockets in the recent period. As of 2021-03-12, among the BiggerPockets‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, BiggerPockets's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-12, BiggerPockets‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of BiggerPockets
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BiggerPockets. We can see some advertising trends.
Top 1 Ad Creative of BiggerPockets
Ad Details ：
Headline ：How to Pull 6 Deals From Your First Direct Mail Campaign | Podcast
Text ：BiggerPockets had Drew Wiard and I back on to discuss the results of his first direct mail campaign with Ballpoint Marketing.
You can give it a listen here!
https://www.biggerpockets.com/blog/rookie-podcast-13-5-ryan-dossey-drew-wiard
Felipe and Ashley are incredible hosts. Be sure to give them a 5 star review whereever it is that you listen to Podcasts.
Top 2 Ad Creative of BiggerPockets
Ad Details ：
Headline ：How to Pull 6 Deals From Your First Direct Mail Campaign | Podcast
Text ：BiggerPockets had Drew Wiard and I back on to discuss the results of his first direct mail campaign with Ballpoint Marketing.
You can give it a listen here!
https://www.biggerpockets.com/blog/rookie-podcast-13-5-ryan-dossey-drew-wiard
Felipe and Ashley are incredible hosts. Be sure to give them a 5 star review whereever it is that you listen to Podcasts.
Top 3 Ad Creative of BiggerPockets
Ad Details ：
Headline ：How to Pull 6 Deals From Your First Direct Mail Campaign | Podcast
Text ：BiggerPockets had Drew Wiard and I back on to discuss the results of his first direct mail campaign with Ballpoint Marketing.
You can give it a listen here!
https://www.biggerpockets.com/blog/rookie-podcast-13-5-ryan-dossey-drew-wiard
Felipe and Ashley are incredible hosts. Be sure to give them a 5 star review whereever it is that you listen to Podcasts.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 128 | 128 | 128 |
| Popularity | 894 | 894 | 893 |
| Dimensions | 600 x 415 | 600 x 415 | 600 x 415 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BiggerPockets in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BiggerPockets's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BiggerPockets, you can click the app name below to view related reports, or you can find more info in ASOTools.