Bilka Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bilka's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bilka.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bilka
App Name : Bilka
Logo：
OS : iOS
Network : Facebook,YouTube,Instagram
Developer : Dansk Supermarked A/S
Publisher : Instagram
Total creative ads during the time period : 168
Duration : 189
Popularity : 30,760
Check ASO Keywords of Bilka
2. Bilka’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bilka in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bilka in the recent period. As of 2020-12-31, among the Bilka‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-31, Bilka's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2020-12-31, Bilka‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Bilka
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bilka. We can see some advertising trends.
Top 1 Ad Creative of Bilka
Ad Details ：
Headline ：Se dine personlige rabatter
Text ：Personlige rabatkuponer kun til dig! Har du tjekket dine BilkaPlus rabatkuponer i appen? 😁 Husk at indløse dine rabatten, næste gang du handler i Bilka 😊 Bilka Plus-tilbud og -rabatkuponer kan ikke indløses på Bilka.dk eller BilkaToGo.
Top 2 Ad Creative of Bilka
Ad Details ：
Headline ：Bilka
Text ：www.bilka.dk/plus/
Top 3 Ad Creative of Bilka
Ad Details ：
Headline ：Bilka Plus
Text ：www.bilka.dk/plus/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 10 | 3 | 1 |
| Popularity | 69 | 55 | 52 |
| Dimensions | 400 x 400 | 1920 x 1080 | 1920 x 1080 |
| Creative Type | Video | Video | Video |
| Network | YouTube | YouTube | |
| Related Ads | 1 | 1 | 1 |
| Countries | Norway | Denmark | Denmark |
| Language | Norwegian | NA | NA |
Through the above analysis, we can see that the most effective channel for Bilka in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Bilka's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bilka, you can click the app name below to view related reports, or you can find more info in ASOTools.