TikTok Lite Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TikTok Lite's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TikTok Lite.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TikTok Lite
App Name : TikTok Lite
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : TikTok PTE.ltd.
Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Perfect - Best Photo Editor & Selfie Camera,AirBrush: Easy Photo Editor,Avira Antivirus 2020 - Virus Cleaner & VPN,Treehouse Table,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 10,000
Duration : 857
Popularity : 1,398,950
Check ASO Keywords of TikTok Lite
2. TikTok Lite’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TikTok Lite in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TikTok Lite in the recent period. As of 2021-03-13, among the TikTok Lite‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, TikTok Lite's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-13, TikTok Lite‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of TikTok Lite
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TikTok Lite. We can see some advertising trends.
Top 1 Ad Creative of TikTok Lite
Ad Details ：
Headline ：Make Your Day
Text ：Custom feeds delivering you more of the videos you want to see, and less of what you don't. Only on TikTok.
Top 2 Ad Creative of TikTok Lite
Ad Details ：
Headline ：Install for FREE!
Text ：Most popular video app in 2018! Watch beautiful videos!
Top 3 Ad Creative of TikTok Lite
Ad Details ：
Headline ：Melhores vídeos
Text ：Clique no Download grátis
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 3 | 26 |
| Popularity | 1,000 | 999 | 998 |
| Dimensions | 628 x 628 | 320 x 400 | 540 x 960 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | India | Brazil |
| Language | English | English | Spanish |
Through the above analysis, we can see that the most effective channel for TikTok Lite in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free TikTok Lite's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TikTok Lite, you can click the app name below to view related reports, or you can find more info in ASOTools.