WeMo Scooter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WeMo Scooter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WeMo Scooter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WeMo Scooter
App Name : WeMo Scooter
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : WeMo Corp.
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,地铁跑酷 - 官方中文版
Total creative ads during the time period : 591
Duration : 921
Popularity : 94,393
Check ASO Keywords of WeMo Scooter
2. WeMo Scooter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WeMo Scooter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WeMo Scooter in the recent period. As of 2021-03-14, among the WeMo Scooter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, WeMo Scooter's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-14, WeMo Scooter‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of WeMo Scooter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WeMo Scooter. We can see some advertising trends.
Top 1 Ad Creative of WeMo Scooter
Ad Details ：
Headline ：立即下載WeMo🎉 騎乘金天天免費領
Text ：【 揪團騎WeMo領騎乘金💰】
再送三小時免費短租券
現在邀請好友加入 WeMo Scooter
體驗 24 小時共享機車服務
🔸每邀請一位即可獲得騎乘金 50
🔸邀請 3 位加碼三小時短租券 1 張
🔸邀請 5 位 2 張加贈三小時短租券 2 張
⠀
#騎乘金回饋無上限累積‼️
⠀
立即免費體驗智慧交通
再揪好友加入繼續騎免費！
⠀
⠀
WeMo Scooter 是 24 小時隨租隨還共享機車，主打無站點租還，手機即鑰匙，讓你想去哪隨時出發！
Top 2 Ad Creative of WeMo Scooter
Ad Details ：
Headline ：立即下載WeMo🎉 騎乘金天天免費領
Text ：【 揪團騎WeMo領騎乘金💰】
再送三小時免費短租券
現在邀請好友加入 WeMo Scooter
體驗 24 小時共享機車服務
🔸每邀請一位即可獲得騎乘金 50
🔸邀請 3 位加碼三小時短租券 1 張
🔸邀請 5 位 2 張加贈三小時短租券 2 張
⠀
#騎乘金回饋無上限累積‼️
⠀
立即免費體驗智慧交通
再揪好友加入繼續騎免費！
⠀
⠀
WeMo Scooter 是 24 小時隨租隨還共享機車，主打無站點租還，手機即鑰匙，讓你想去哪隨時出發！
Top 3 Ad Creative of WeMo Scooter
Ad Details ：
Headline ：月租方案全新登場！99 元起🔥
Text ：一週內總會有幾天想多睡一點
或是下班後想出門溜搭？
⠀
不管是想試試共享機車
還是固定晚上出行的夜貓份子
週週騎、日日騎都有合適方案！
⠀⠀
⠀⠀
📣 #新價格 #新登場 📣
📣 智慧月租體驗價只要 99 元 📣
⠀⠀
⠀⠀
#立即手刀選購99元體驗方案
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 103 | 97 |
| Popularity | 749 | 749 | 702 |
| Dimensions | 800 x 800 | 800 x 800 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Canada,Australia,United States,United Kingdom | Norway |
| Language | English | English | Norwegian |
Through the above analysis, we can see that the most effective channel for WeMo Scooter in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free WeMo Scooter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WeMo Scooter, you can click the app name below to view related reports, or you can find more info in ASOTools.