Yahoo!ニュース Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yahoo!ニュース's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yahoo!ニュース.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yahoo!ニュース
App Name : Yahoo!ニュース
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : Yahoo Japan Corp.
Publisher : Instagram,Facebook,Un día más culto
Total creative ads during the time period : 137
Duration : 2,023
Popularity : 44,286
Check ASO Keywords of Yahoo!ニュース
2. Yahoo!ニュース’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yahoo!ニュース in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yahoo!ニュース in the recent period. As of 2021-03-15, among the Yahoo!ニュース‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 35.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 64.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Yahoo!ニュース's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.16%,
Instagram's proportion is 26.14%,
Audience Network's proportion is 23.86%,
Messenger's proportion is 23.83%,
's proportion is .
In the date of 2021-03-15, Yahoo!ニュース‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Yahoo!ニュース
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yahoo!ニュース. We can see some advertising trends.
Top 1 Ad Creative of Yahoo!ニュース
Ad Details ：
Headline ：注目の速報がすぐに！ヤフーニュースアプリ
Text ：重要ニュースや災害情報を即通知！最新記事がまとめて見れる朝刊・夕刊配信も。
Top 2 Ad Creative of Yahoo!ニュース
Ad Details ：
Headline ：注目の速報がすぐに！ヤフーニュースアプリ
Text ：重要ニュースや災害情報を即通知！最新記事がまとめて見れる朝刊・夕刊配信も。
Top 3 Ad Creative of Yahoo!ニュース
Ad Details ：
Headline ：注目記事が目白押し！ヤフーニュースアプリ
Text ：約6,000本のニュースを毎日無料で配信！重要＆緊急情報がすぐに届くプッシュ通知も。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 105 | 105 |
| Popularity | 823 | 822 | 818 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Yahoo!ニュース in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Yahoo!ニュース's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yahoo!ニュース, you can click the app name below to view related reports, or you can find more info in ASOTools.