GIG Car Share Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GIG Car Share's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GIG Car Share.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GIG Car Share
App Name : GIG Car Share
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : A3 Mobility LLC
Publisher : Instagram,Facebook,Video Collage Maker,Tandem Language Exchange: Speak & learn languages,Photo Editor & Pic Collage - Sweet Selfie Camera,Treehouse Table
Total creative ads during the time period : 399
Duration : 991
Popularity : 143,122
Check ASO Keywords of GIG Car Share
2. GIG Car Share’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GIG Car Share in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GIG Car Share in the recent period. As of 2021-03-14, among the GIG Car Share‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 51.72%, Playable Ads category's proportion is 0.0%, Image category's proportion is 48.28%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, GIG Car Share's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.08%,
Audience Network's proportion is 25.15%,
Instagram's proportion is 24.41%,
Facebook's proportion is 24.36%,
's proportion is .
In the date of 2021-03-14, GIG Car Share‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of GIG Car Share
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GIG Car Share. We can see some advertising trends.
Top 1 Ad Creative of GIG Car Share
Ad Details ：
Headline ：Car sharing, the AAA way
Text ：Meet GIG Car Share, the newest way that AAA helps you on the road. We make car rentals easy.
Top 2 Ad Creative of GIG Car Share
Ad Details ：
Headline ：Car Sharing Brought to You by AAA
Text ：Instant car rentals in Seattle, the Bay Area, and Sacramento. AAA Members get 10% off on every trip.
Top 3 Ad Creative of GIG Car Share
Ad Details ：
Headline ：Car sharing, the AAA way
Text ：Meet GIG Car Share, the newest way that AAA helps you on the road. We make car rentals easy.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 191 | 191 | 191 |
| Popularity | 972 | 971 | 969 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 4 | 2 |
| Countries | United Kingdom,Australia,Canada,United States | Australia,Canada,United Kingdom,United States | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for GIG Car Share in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free GIG Car Share's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GIG Car Share, you can click the app name below to view related reports, or you can find more info in ASOTools.