Helsingin Sanomat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Helsingin Sanomat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Helsingin Sanomat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Helsingin Sanomat
App Name : Helsingin Sanomat
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Sanoma Media Finland
Publisher : Instagram,Facebook,Ameba,Korean Food Recipes - 10k Recipes,SHAREit - Transfer & Share,Text Free: WiFi Calling App ,USA Weather forecast
Total creative ads during the time period : 2,146
Duration : 1,327
Popularity : 227,123
Check ASO Keywords of Helsingin Sanomat
2. Helsingin Sanomat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Helsingin Sanomat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Helsingin Sanomat in the recent period. As of 2021-03-15, among the Helsingin Sanomat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Helsingin Sanomat's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.32%,
Messenger's proportion is 36.32%,
Facebook's proportion is 27.37%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Helsingin Sanomat‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Helsingin Sanomat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Helsingin Sanomat. We can see some advertising trends.
Top 1 Ad Creative of Helsingin Sanomat
Ad Details ：
Headline ：Heli Mäenpää muutti Helsingistä metsän keskelle ja perusti saattohoitokodin hylätyille koirille – yhtä niistä oli jopa ammuttu
Text ：Tässä Citymaalaisten perustajajäsen Heli Mäenpäästä kertovassa jutussa on niin monta tärkeää asiaa! Se miten hyvää elämää saa kun yhdistää maaseudun rauhan ja urbaanin elämän. Se miten myös sinkut voivat asua yksin maalla. Se miten maaseutukuntien kannattaisi houkutella muitakin kuin lapsiperheitä. Ja se miten hienoa on tutustua itsensä kanssa erilaisiin ihmisiin ja etsiä sitä mikä meissä on yhteistä. "Karaoke, perunannosto, kesäjuhlat ja talkoot". Bonuksena kuvat Helin upeasta kodista!
Top 2 Ad Creative of Helsingin Sanomat
Ad Details ：
Headline ：Tässä on ruokavalio, johon maapallolla on varaa: Uusi lautasmalli muuttaisi suomalaisten ruokailua radikaalisti, mutta mistään ei tarvitse luopua
Text ：Jos kaikki söisivät huippututkijoiden kehittämän mallin mukaisesti, 11 miljoonaa ihmistä voisi välttyä ennenaikaiselta kuolemalta joka vuosi – ja ympäristökin voisi paremmin.
Top 3 Ad Creative of Helsingin Sanomat
Ad Details ：
Headline ：”Viron hallitus on 101-prosenttisesti Eurooppa-myönteinen”, sanoo pääministeri Jüri Ratas
Text ：Pääministeri Jüri Ratas: Viro on avoin yhteiskunta, jossa pelottelulle ei ole sijaa
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 286 | 462 | 402 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 630 | 468 x 263 | 468 x 264 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Finland | Argentina | Finland |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Helsingin Sanomat in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Helsingin Sanomat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Helsingin Sanomat, you can click the app name below to view related reports, or you can find more info in ASOTools.