ENA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ENA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ENA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ENA
App Name : ENA
Logo：
OS : Android
Network : Audience Network,Instagram,Facebook
Developer : Yuki Matsumura
Publisher : Instagram,Light Bible: Daily Verses, Prayer, Audio Bible,Blue Light Filter - Night Mode, Night Shift,30 Day Fitness Challenge - Workout at Home,Call Recorder,YouCam Nails - Manicure Salon for Custom Nail Art,7 Minute Workout
Total creative ads during the time period : 142
Duration : 456
Popularity : 65,930
Check ASO Keywords of ENA
2. ENA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ENA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ENA in the recent period. As of 2021-03-04, among the ENA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-04, ENA's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.06%,
Audience Network's proportion is 26.33%,
Instagram's proportion is 24.62%,
's proportion is ,
's proportion is .
In the date of 2021-03-04, ENA‘s network with the most ads is Audience Network and its proportion is 34.78%.
3. Top 3 Ad Creative Analysis of ENA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ENA. We can see some advertising trends.
Top 1 Ad Creative of ENA
Ad Details ：
Headline ：このアプリ知ってる？
Text ：個人情報の登録必要なし！ENAで彼女作ろう♪
Top 2 Ad Creative of ENA
Ad Details ：
Headline ：彼女いない人必見！
Text ：個人情報の登録必要なし！ENAで彼女作ろう♪
Top 3 Ad Creative of ENA
Ad Details ：
Headline ：彼女いない人必見！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 258 | 282 | 196 |
| Popularity | 999 | 996 | 996 |
| Dimensions | 1280 x 720 | 400 x 224 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for ENA in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ENA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ENA, you can click the app name below to view related reports, or you can find more info in ASOTools.