BILLA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BILLA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BILLA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BILLA
App Name : BILLA
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : BILLA AG
Publisher : Instagram,Facebook,Text Free: WiFi Calling App ,YouCam Nails - Manicure Salon for Custom Nail Art,挂机英雄传奇-看哪吒大战封神时期众妖魔
Total creative ads during the time period : 548
Duration : 678
Popularity : 33,713
Check ASO Keywords of BILLA
2. BILLA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BILLA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BILLA in the recent period. As of 2021-05-27, among the BILLA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, BILLA's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, BILLA‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BILLA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BILLA. We can see some advertising trends.
Top 1 Ad Creative of BILLA
Ad Details ：
Headline ：DANKE SAGEN
Text ：Nutzen wir die Weihnachtszeit um den Helden unseres Alltags ein -liches Danke zu sagen. Österreichisches Rotes Kreuz Caritas: Wir helfen. Grünes Kreuz Rettung und Soziale Dienste Gemeinnützige GmbH Gastronomie in Österreich Wiener Linien Polizei Burgenland Polizei Niederösterreich SPAR Österreich HOFER Österreich Lidl Österreich Merkur ADEG BIPA Penny Markt Österreich Sutterlüty Ländlemarkt OMV Tankstellen Österreich Austrian Airlines Österreichische Post AG Arbeiter-Samariter-Bund Österreichs Freiwillige Feuerwehr Wiener Neudorf Pflegekräfte sind halt so Pflegekräfte - Helden der Neuzeit Dinge, die eine Krankenschwester nicht sagt TIERplus - Mein Tierarzt mit Kompetenz und Herz Apothekerkammer Kärnten FlixBus Flughafen Wien - Vienna International Airport Österreichische Bundesbahnen (ÖBB) Wiener Staatsoper Theater in der Josefstadt Radio Wien / Wien heute Hitradio Ö3 Kunsthistorisches Museum Vienna Leopold Museum MAK - Museum of Applied Arts Volkstheater Wien radio FM4 Bundesheer Hunde-Such-Hilfe Österreich Hunde-Such-Hilfe / Katzen Thalia Österreich Die Wiener Einkaufsstraßen Die 48er Österreichische Unwetterzentrale ZAMG - Zentralanstalt für Meteorologie und Geodynamik radio 88.6 Zeit im Bild Berufsrettung Wien ÖAMTC SOS-Kinderdorf Österreich u.v.m...
Top 2 Ad Creative of BILLA
Ad Details ：
Headline ：VOLLER SOUND. VOLLER LEBEN.
Text ：Ob entspannter Brunch, gemütliche Family-Feier oder wilde Party: Die BILLA Spotify-Playlist VOLLER LEBEN sorgt immer für Stimmung. Einfach klicken und reinhören.
Top 3 Ad Creative of BILLA
Ad Details ：
Headline ：DANKE SAGEN.
Text ：Manchmal, fällt es uns gar nicht so leicht, die richtigen Worte zu finden, um unseren Liebsten zu danken. Mit unserer Spotify-Playlist wird ein Gefühl ganz schnell zu Musik in den Ohren. 🎶
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 36 | 32 |
| Popularity | 226 | 159 | 142 |
| Dimensions | 1280 x 720 | 800 x 800 | 800 x 800 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany,Liechtenstein,Austria | Liechtenstein,Austria,Germany | Germany,Austria,Liechtenstein |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for BILLA in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BILLA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BILLA, you can click the app name below to view related reports, or you can find more info in ASOTools.