RomaToday Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the RomaToday's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RomaToday.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of RomaToday

App Name : RomaToday

Logo

RomaToday-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Citynews SpA

Publisher : Facebook,Instagram

Total creative ads during the time period : 130

Duration : 731

Popularity : 10,948

Check ASO Keywords of RomaToday

2. RomaToday’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RomaToday in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of RomaToday in the recent period. As of 2021-05-24, among the RomaToday‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, RomaToday's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-24, RomaToday‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of RomaToday

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RomaToday. We can see some advertising trends.

Top 1 Ad Creative of RomaToday

Ad Details :

Headline :Rifiuti, strade lerce ma Raggi minimizza: "La notizia di un'emergenza è priva di fondamento"

Text :Secondo Virginia Raggi sui rifiuti in città è tutto a posto. Se lo dice lei stiamo a posto per davvero. http://www.romatoday.it/politica/rifiuti-raggi-emergenza-cosa-ha-detto.html

Top 2 Ad Creative of RomaToday

Ad Details :

Headline :Ama, si dimette il Cda. La lettera a Raggi: "E' mancato qualunque tipo di concreta e fattiva collaborazione"

Text :Le ragioni dell'addio spiegate in una lettera inviata alla sindaca Raggi

Top 3 Ad Creative of RomaToday

Ad Details :

Headline :La grande crisi dell'artigianato romano: "Quattromila aziende chiuse dal 2012"

Text :I numeri di Unioncamere diffusi da Confartigianato Roma. Il presidente Rotondi: "Dati che preoccupano e fanno riflettere". Positivo invece il dato generico sulla crescita delle imprese nel Lazio

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 475 312 89
Popularity 999 999 636
Dimensions 1000 x 563 1000 x 563 1000 x 563
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Italy Italy Vatican City State
Language Italian Italian Italian

Through the above analysis, we can see that the most effective channel for RomaToday in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free RomaToday's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to RomaToday, you can click the app name below to view related reports, or you can find more info in ASOTools.