Biltema Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Biltema’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Biltema.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Biltema

App Name : Biltema

Logo

Biltema-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Biltema

Publisher : Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,TopBuzz: Notícias,Vídeos, GIFs,Blue Light Filter,Ameba,MySQL QueryDB Client,Video Editor with Music Star

Total creative ads during the time period : 499

Duration : 478

Popularity : 130,128

2. Biltema’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Biltema in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Biltema in the recent period. As of 2020-09-06, among the Biltema‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 40.74%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 11.11%, Carousel category’s proportion is 48.15%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Biltema’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 73.08%,

Facebook’s proportion is 25.76%,

Instagram’s proportion is 0.83%,

Messenger’s proportion is 0.34%,

’s proportion is .

In the date of 2020-09-06, Biltema‘s network with the most ads is Facebook and its proportion is 70.37%.

3. Top 3 Ad Creative Analysis of Biltema

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Biltema. We can see some advertising trends.

Top 1 Ad Creative of Biltema

Ad Details :

Headline :Ren bil er pen bil

Text :Slik vasker du bilen innvendig

Top 2 Ad Creative of Biltema

Ad Details :

Headline :Butikkmedarbeider | Biltema Namsos

Text :Vi tilbyr en variert arbeidshverdag med hyggelige kolleger.

Top 3 Ad Creative of Biltema

Ad Details :

Headline :Biltema

Text :Nu kan du handla och betala online! Inom 2 timmar är din order packad och färdig att hämtas i ditt varuhus.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 123 238 137
Popularity 867 643 162
Dimensions 1080 x 1080 600 x 600 1200 x 1200
Creative Type Image Image Video
Network Messenger Facebook Instagram
Related Ads 1 5 14
Countries Norway Norway Sweden
Language Norwegian Norwegian NA

Through the above analysis, we can see that the most effective channel for Biltema in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Biltema’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Biltema, you can click the app name below to view related reports.