朴朴超市 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 朴朴超市's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 朴朴超市.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 朴朴超市
App Name : 朴朴超市
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,快手
Developer : 福州朴朴电子商务有限公司
Publisher : 騰訊視頻,QQ浏览器 - 腾讯王卡，全网免流量,今日头条,天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,西瓜视频,啪啪旅行,抖音短视频
Total creative ads during the time period : 1,909
Duration : 201
Popularity : 100,663
Check ASO Keywords of 朴朴超市
2. 朴朴超市’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 朴朴超市 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 朴朴超市 in the recent period. As of 2021-03-11, among the 朴朴超市‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 朴朴超市's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 朴朴超市‘s network with the most ads is 头条穿山甲 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 朴朴超市
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 朴朴超市. We can see some advertising trends.
Top 1 Ad Creative of 朴朴超市
Ad Details ：
Headline ：朴朴快送超市
Text ：朴朴超市还能预约早餐？太方便了！新人领取188元红包下单更优惠
Top 2 Ad Creative of 朴朴超市
Ad Details ：
Headline ：本地人有福了！能预约早餐的APP，快来下载吧！
Text ：
Top 3 Ad Creative of 朴朴超市
Ad Details ：
Headline ：朴朴不仅是卖菜，各类日用品随时满足您的需求！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 57 | 59 | 27 |
| Popularity | 359 | 349 | 132 |
| Dimensions | 1332 x 750 | 720 x 1280 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 腾讯社交广告（广点通） | 火山小视频 | 西瓜视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 朴朴超市 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Video.
In conclusion: The above is a free 朴朴超市's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 朴朴超市, you can click the app name below to view related reports, or you can find more info in ASOTools.