BiPTT Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BiPTT's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BiPTT.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BiPTT
App Name : BiPTT
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Instagram
Developer : Target Solutions
Publisher : Instagram,Facebook,Write Snaps - Snap Effects,Update Phones,Snappy Photo Filter Stickers,Ameba
Total creative ads during the time period : 106
Duration : 586
Popularity : 13,671
Check ASO Keywords of BiPTT
2. BiPTT’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BiPTT in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BiPTT in the recent period. As of 2021-03-16, among the BiPTT‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, BiPTT's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, BiPTT‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BiPTT
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BiPTT. We can see some advertising trends.
Top 1 Ad Creative of BiPTT
Ad Details ：
Headline ：BiPTT - O app de comunicação ideal para Equipes de Prontidão
Text ：O BiPTT é uma solução de comunicação em tempo real para equipes de trabalho muito mais completa que o rádio convencional, com o melhor Custo x Benefício.
Além da comunicação PTT (Push-to-Talk) de forma privada ou coletiva, contamos com diversos recursos exclusivos para o gerenciamento e monitoramento da sua equipe de prontidão.
Confira os recursos do BiPTT:
☑️ Comunicação PTT (Push-to-Talk) em tempo real
☑️ Chamadas privadas e por canais de comunicação
☑️️ Disponibilização de histórico e replay das últimas chamadas
☑️ Geolocalização de todos os membros de sua equipe em tempo real
☑️ Gerenciamento de usuários, permissões e canais
☑️ Gravação das chamadas realizadas pela equipe
☑️ Itinerário completo (rotas percorridas) de todos os usuários
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Top 2 Ad Creative of BiPTT
Ad Details ：
Headline ：Plataforma de comunicação, coordenação e monitoramento de equipes.
Text ：Plataforma corporativa de comunicação, coordenação e monitoramento de equipes de prontidão.
Top 3 Ad Creative of BiPTT
Ad Details ：
Headline ：Plataforma de comunicação, coordenação e monitoramento de equipes.
Text ：Plataforma corporativa de comunicação, coordenação e monitoramento de equipes de prontidão.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 92 | 92 | 92 |
| Popularity | 825 | 820 | 816 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 6 | 6 | 6 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for BiPTT in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free BiPTT's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BiPTT, you can click the app name below to view related reports, or you can find more info in ASOTools.