BMW Connected Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BMW Connected's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BMW Connected.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BMW Connected
App Name : BMW Connected
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Bayerische Motoren Werke Aktiengesellschaft
Publisher : Instagram,Facebook,Grand City Auto Crime Simulator,Ant Smasher,反射神経！早探しゲーム,Car Music Streaming - Listen to BT Bluetooth Music
Total creative ads during the time period : 205
Duration : 1,666
Popularity : 26,202
Check ASO Keywords of BMW Connected
2. BMW Connected’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BMW Connected in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BMW Connected in the recent period. As of 2021-03-15, among the BMW Connected‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, BMW Connected's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, BMW Connected‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of BMW Connected
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BMW Connected. We can see some advertising trends.
Top 1 Ad Creative of BMW Connected
Ad Details ：
Headline ：BMW Service.
Text ：Odkryj serwis BMW na wyciągnięcie ręki. Teraz możesz umówić wizytę serwisową w pięciu prostych krokach poprzez aplikację BMW Connected bez wychodzenia z domu.
Top 2 Ad Creative of BMW Connected
Ad Details ：
Headline ：BMW Service.
Text ：
Top 3 Ad Creative of BMW Connected
Ad Details ：
Headline ：BMW UK
Text ：www.bmw.co.uk
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 229 | 229 | 83 |
| Popularity | 771 | 667 | 663 |
| Dimensions | 1080 x 1080 | 400 x 400 | 2120 x 351 |
| Creative Type | Video | Video | Image |
| Network | YouTube | ||
| Related Ads | 3 | 4 | 1 |
| Countries | Poland | Australia,United States,United Kingdom,Canada | Canada,Spain,India,Germany,Czech,Vietnam,Brazil,Greece,Taiwan,Sweden,Serbia and Montenegro,Egypt,Philippines,United Arab Emirates,Thailand,Saudi Arabia,Slovak,Algeria,United States,Lithuania |
| Language | Polish | English | Polish |
Through the above analysis, we can see that the most effective channel for BMW Connected in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BMW Connected's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BMW Connected, you can click the app name below to view related reports, or you can find more info in ASOTools.