BitPay – Secure Bitcoin Wallet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BitPay – Secure Bitcoin Wallet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BitPay – Secure Bitcoin Wallet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BitPay – Secure Bitcoin Wallet
App Name : BitPay – Secure Bitcoin Wallet
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : BitPay, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 30
Duration : 161
Popularity : 14,438
Check ASO Keywords of BitPay – Secure Bitcoin Wallet
2. BitPay – Secure Bitcoin Wallet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BitPay – Secure Bitcoin Wallet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BitPay – Secure Bitcoin Wallet in the recent period. As of 2021-03-15, among the BitPay – Secure Bitcoin Wallet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 28.57%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, BitPay – Secure Bitcoin Wallet's the proportion of networks impressions are placed like this:
Facebook's proportion is 52.69%,
Instagram's proportion is 47.31%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, BitPay – Secure Bitcoin Wallet‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of BitPay – Secure Bitcoin Wallet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BitPay – Secure Bitcoin Wallet. We can see some advertising trends.
Top 1 Ad Creative of BitPay – Secure Bitcoin Wallet
Ad Details ：
Headline ：A Prepaid Mastercard For The Crypto Community
Text ：Fund It. Spend It. Live on Crypto.
Top 2 Ad Creative of BitPay – Secure Bitcoin Wallet
Ad Details ：
Headline ：A Prepaid Mastercard For The Crypto Community
Text ：Fund It. Spend It. Live on Crypto.
Top 3 Ad Creative of BitPay – Secure Bitcoin Wallet
Ad Details ：
Headline ：A Prepaid Mastercard For The Crypto Community
Text ：Fund It. Spend It. Live on Crypto.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 160 | 159 |
| Popularity | 847 | 846 | 842 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BitPay – Secure Bitcoin Wallet in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free BitPay – Secure Bitcoin Wallet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BitPay – Secure Bitcoin Wallet, you can click the app name below to view related reports, or you can find more info in ASOTools.