e.l.f. Cosmetics Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the e.l.f. Cosmetics's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps e.l.f. Cosmetics.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of e.l.f. Cosmetics
App Name : e.l.f. Cosmetics
Logo：
OS : iOS
Network : Pinterest,Google Ads(Admob),Facebook
Developer : e.l.f. Cosmetics, Inc.
Publisher : Instagram,Facebook,Line 98 - Amazing Color Ball,Zip & RAR File Extractor,方块积木游戏盒子2 - 免费修改器助手 for 我的建造世界
Total creative ads during the time period : 873
Duration : 450
Popularity : 128,120
Check ASO Keywords of e.l.f. Cosmetics
2. e.l.f. Cosmetics’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser e.l.f. Cosmetics in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of e.l.f. Cosmetics in the recent period. As of 2021-03-15, among the e.l.f. Cosmetics‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, e.l.f. Cosmetics's the proportion of networks impressions are placed like this:
Pinterest's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, e.l.f. Cosmetics‘s network with the most ads is Pinterest and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of e.l.f. Cosmetics
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of e.l.f. Cosmetics. We can see some advertising trends.
Top 1 Ad Creative of e.l.f. Cosmetics
Ad Details ：
Headline ：e.l.f. Cosmetics H2O Proof Eyeliner Pen In
Text ：This waterproof liquid eyeliner pen easily creates thin or thick lines with intense color. The quick-dry smudge proof liquid eyeliner formula instantly enhances the lash line with long lasting color. The felt tip pen applies color smoothly without smudging, feathering, or running for complete precision. e.l.f. Cosmetics H2O Proof Eyeliner Pen In . e.l.f. Cosmetics H2O Proof Eyeliner Pen In. All e.l.f. products are Vegan and Cruelty Free
Top 2 Ad Creative of e.l.f. Cosmetics
Ad Details ：
Headline ：e.l.f. Cosmetics HD Lifting Concealer In Medium
Text ：This HD lifting concealer gives you lightweight, skin firming, all-day coverage. Easily conceal any blemish or discoloration with this easy-to-blend formula. It’s infused with vitamin C, green tea, and mulberry to help soothe, and improve skin texture. e.l.f. Cosmetics HD Lifting Concealer In Medium. e.l.f. Cosmetics HD Lifting Concealer In Medium. All e.l.f. products are Vegan and Cruelty Free
Top 3 Ad Creative of e.l.f. Cosmetics
Ad Details ：
Headline ：e.l.f. Cosmetics HD Lifting Concealer In Light
Text ：This HD lifting concealer gives you lightweight, skin firming, all-day coverage. Easily conceal any blemish or discoloration with this easy-to-blend formula. It’s infused with vitamin C, green tea, and mulberry to help soothe, and improve skin texture. e.l.f. Cosmetics HD Lifting Concealer In Light. e.l.f. Cosmetics HD Lifting Concealer In Light. All e.l.f. products are Vegan and Cruelty Free
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 170 | 168 | 167 |
| Popularity | 978 | 975 | 975 |
| Dimensions | 345 x 345 | 345 x 345 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | United Kingdom,Canada,Australia,United States | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for e.l.f. Cosmetics in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free e.l.f. Cosmetics's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to e.l.f. Cosmetics, you can click the app name below to view related reports, or you can find more info in ASOTools.