Bitter Winter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bitter Winter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bitter Winter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bitter Winter
App Name : Bitter Winter
Logo：
OS : iOS
Network : Facebook,Twitter,Messenger
Developer : Center for Studies on New Religions
Publisher : Facebook
Total creative ads during the time period : 8
Duration : 571
Popularity : 524
Check ASO Keywords of Bitter Winter
2. Bitter Winter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bitter Winter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bitter Winter in the recent period. As of 2020-09-22, among the Bitter Winter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-22, Bitter Winter's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-22, Bitter Winter‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Bitter Winter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bitter Winter. We can see some advertising trends.
Top 1 Ad Creative of Bitter Winter
Ad Details ：
Headline ：大型の仏像を破壊することで「仏を根絶する」中国共産党 - ニュース
Text ："大型の仏像を破壊することで「仏を根絶する」中国共産党"（BITTER WINTER｜https://t.co/N7jNPe8Tie ） ちと違う気がする。山西省は、日本への仏教伝来にも強く影響した"北魏"の土地。世界遺産の"雲崗石窟"など訪れた日本人も多いだろう。が、この大仏は…。60億の"民間の建築費"も布施ではなかろう。
Top 2 Ad Creative of Bitter Winter
Ad Details ：
Headline ：Cristiano costretto a bruciare le croci si toglie la vita | Bitter Winter
Text ：«Ho bruciato tante croci. Ho tradito Dio. Cosa dovrei fare?». Queste sono state le ultime parole pronunciate da Wen Weiquan prima di suicidarsi
Articoli correlati
Una credente muore cercando di sfuggire al PCC
https://it.bitterwinter.org/una-credente-muore-cercando-di-sfuggire-al-pcc/
La persecuzione della polizia spinge una donna cristiana al suicidio
https://it.bitterwinter.org/la-persecuzione-poliziesca-spinge-una-cristiana-al-suicidio/
Top 3 Ad Creative of Bitter Winter
Ad Details ：
Headline ：Sexual Abuse of Uyghur Women by CCP Cadres in Xinjiang: A Victim Speaks Out
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 37 | 2 | 2 |
| Popularity | 163 | 53 | 53 |
| Dimensions | 640 x 360 | 640 x 360 | 640 x 360 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Italy | Malaysia |
| Language | Japanese | Italian | English |
Through the above analysis, we can see that the most effective channel for Bitter Winter in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Bitter Winter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bitter Winter, you can click the app name below to view related reports, or you can find more info in ASOTools.