FUNdraising Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FUNdraising's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FUNdraising.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FUNdraising
App Name : FUNdraising
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : American Cancer Society
Publisher : Facebook,Instagram,Fotor - Photo Editor&Collage,GulogGratis,Photo Editor & Pic Collage - Sweet Selfie Camera,100+ Smoothie Recipes - Healthy Drinks Recipes,Abs workout 7 minutes
Total creative ads during the time period : 97
Duration : 2,064
Popularity : 9,991
Check ASO Keywords of FUNdraising
2. FUNdraising’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FUNdraising in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FUNdraising in the recent period. As of 2021-05-20, among the FUNdraising‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-20, FUNdraising's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Audience Network's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-20, FUNdraising‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of FUNdraising
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FUNdraising. We can see some advertising trends.
Top 1 Ad Creative of FUNdraising
Ad Details ：
Headline ：Bark For Life Of Greater Manchester
Text ：The American Cancer Society Bark For LifeTM is a noncompetitive walk event for dogs and their owners to raise funds and awareness for the American Cancer Society's fight against cancer.
Top 2 Ad Creative of FUNdraising
Ad Details ：
Headline ：BECOME PART OF MAKING STRIDES TODAY!
Text ：Join Making Strides Against Breast Cancer of Silicon Valley to help save lives, fund breakthrough cancer research, and support patients.
Top 3 Ad Creative of FUNdraising
Ad Details ：
Headline ：Relay For Life | Cancer Walk | Cancer Fundraising Events
Text ：Cancer has touched all of us in some way. We want to stop this disease in its tracks. Join us in making a difference by supporting our "GOP For the Cure" Relay for Life Team and donating to the American Cancer Society using this link. When we walk together, we are bigger than cancer.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,358 | 748 | 548 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 960 x 637 | 1200 x 628 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FUNdraising in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free FUNdraising's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FUNdraising, you can click the app name below to view related reports, or you can find more info in ASOTools.