Blissy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Blissy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Blissy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Blissy
App Name : Blissy
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Blissy
Publisher : Instagram,Facebook,Marbel Robots - My First Toys,Messenger Home - SMS Widget and Home Screen
Total creative ads during the time period : 574
Duration : 428
Popularity : 268,041
Check ASO Keywords of Blissy
2. Blissy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Blissy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Blissy in the recent period. As of 2021-03-15, among the Blissy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.39%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.61%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Blissy's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.51%,
Audience Network's proportion is 25.02%,
Messenger's proportion is 24.77%,
Instagram's proportion is 24.71%,
's proportion is .
In the date of 2021-03-15, Blissy‘s network with the most ads is Facebook and its proportion is 26.41%.
3. Top 3 Ad Creative Analysis of Blissy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Blissy. We can see some advertising trends.
Top 1 Ad Creative of Blissy
Ad Details ：
Headline ：Pillowcase - White - Queen
Text ：🎁 BLISSY WINTERT SALE - 10% OFF
COUPON CODE: "BESTSLEEP" 💤
It has 22,000 5-star reviews making it the highest and most reviewed pillowcase ever.
💙 It does wonders for your hair
💙 It does wonders for your skin
💙 It will give you the best nights sleep
💙 It always stays cool
💙 It's hypoallergenic
💙 It's anti-bacterial
💙 It has over 22,000 5-star reviews
💙 It's also available at Macys, Nordstroms, and other retailers
💙 It was featured on Pinterest as a success story
💙 It is made from the highest quality silk EVER!
💙 It's machine washable too!
💙 It's perfect to take with you on trips/vacations
💙 It's become the #1 gift giving product too
💙 It's perfect for the whole family
Top 2 Ad Creative of Blissy
Ad Details ：
Headline ：Pillowcase - White - Queen
Text ：🎁 BLISSY WINTERT SALE - 10% OFF
COUPON CODE: "BESTSLEEP" 💤
It has 22,000 5-star reviews making it the highest and most reviewed pillowcase ever.
💙 It does wonders for your hair
💙 It does wonders for your skin
💙 It will give you the best nights sleep
💙 It always stays cool
💙 It's hypoallergenic
💙 It's anti-bacterial
💙 It has over 22,000 5-star reviews
💙 It's also available at Macys, Nordstroms, and other retailers
💙 It was featured on Pinterest as a success story
💙 It is made from the highest quality silk EVER!
💙 It's machine washable too!
💙 It's perfect to take with you on trips/vacations
💙 It's become the #1 gift giving product too
💙 It's perfect for the whole family
Top 3 Ad Creative of Blissy
Ad Details ：
Headline ：Pillowcase - White - Queen
Text ：🎁 BLISSY WINTERT SALE - 10% OFF
COUPON CODE: "BESTSLEEP" 💤
It has 22,000 5-star reviews making it the highest and most reviewed pillowcase ever.
💙 It does wonders for your hair
💙 It does wonders for your skin
💙 It will give you the best nights sleep
💙 It always stays cool
💙 It's hypoallergenic
💙 It's anti-bacterial
💙 It has over 22,000 5-star reviews
💙 It's also available at Macys, Nordstroms, and other retailers
💙 It was featured on Pinterest as a success story
💙 It is made from the highest quality silk EVER!
💙 It's machine washable too!
💙 It's perfect to take with you on trips/vacations
💙 It's become the #1 gift giving product too
💙 It's perfect for the whole family
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 265 | 265 | 265 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 30 | 30 | 30 |
| Countries | Ireland,Pakistan,Canada,Mexico,Australia,Philippines,Colombia,Italy,New Zealand,Hong Kong,Spain,Israel,Lebanon,India,Netherlands,United Arab Emirates,United Kingdom,Chile,Indonesia,Singapore | Israel,Philippines,India,Indonesia,Australia,Spain,Mexico,Colombia,Ireland,United Arab Emirates,Chile,Netherlands,United Kingdom,Hong Kong,Pakistan,Italy,Lebanon,New Zealand,Canada,France | Ireland,Indonesia,Pakistan,Colombia,Lebanon,Canada,United Kingdom,Netherlands,India,Israel,United Arab Emirates,Mexico,Hong Kong,Italy,Spain,Chile,Australia,Philippines,New Zealand,Egypt |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Blissy in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Blissy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Blissy, you can click the app name below to view related reports, or you can find more info in ASOTools.