爱聊 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 爱聊's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 爱聊.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 爱聊
App Name : 爱聊
Logo：
OS : Android
Network : 快手,头条穿山甲,腾讯社交广告（广点通）
Developer : 深圳市金运网络科技有限公司
Publisher : 360手机助手,铃声多多,糗事百科,百度,微鲤头条,戏曲多多
Total creative ads during the time period : 7,921
Duration : 140
Popularity : 523,457
Check ASO Keywords of 爱聊
2. 爱聊’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 爱聊 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 爱聊 in the recent period. As of 2021-03-11, among the 爱聊‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.26%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 爱聊's the proportion of networks impressions are placed like this:
百度's proportion is 36.2%,
百度贴吧's proportion is 8.31%,
爱奇艺's proportion is 5.31%,
头条穿山甲's proportion is 2.07%,
今日头条's proportion is 0.13%.
In the date of 2021-03-11, 爱聊‘s network with the most ads is 百度 and its proportion is 21.74%.
3. Top 3 Ad Creative Analysis of 爱聊
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 爱聊. We can see some advertising trends.
Top 1 Ad Creative of 爱聊
Ad Details ：
Headline ：一个人在泉州租房住，喜欢大叔，想要找人聊天
Text ：
Top 2 Ad Creative of 爱聊
Ad Details ：
Headline ：刚来武汉打工，谁也不认识！能加个好友吗？
Text ：
Top 3 Ad Creative of 爱聊
Ad Details ：
Headline ：本区附近女孩，喜欢你就来聊聊看
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 113 | 110 | 112 |
| Popularity | 877 | 871 | 868 |
| Dimensions | 1140 x 640 | 1140 x 640 | 370 x 245 |
| Creative Type | Image | Image | Image |
| Network | 百度贴吧 | ||
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 爱聊 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 爱聊's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 爱聊, you can click the app name below to view related reports, or you can find more info in ASOTools.